Software for remote content management, device management and analytics
Home Products Solutions Blog Support Company News Contact
Customer Login  
Digital Signage Insider SignageWire
Latest Articles Full Article List

SignageWire

Adspace digital signage network expands into Tennessee

Author: WireSpring on 2008-05-14 18:42:12

As this press release tells us:

The Rivergate Mall, CoolSprings Galleria, and the Hickory Hollow Mall in Nashville have joined the Adspace Mall Network, the largest in-mall digital advertising network in the country.

Adspace Networks owns the Adspace Mall Network, the nation's largest in-mall digital advertising network with "Smart Screens" located in 104 upscale, class-A shopping malls nationwide. Adspace is now in 39 DMAs, including the top 10, and has attracted hundreds of regional and local advertisers, such as colleges, recruitment agencies, car dealers, homebuilders, restaurants, spas and healthcare facilities. Nationally, Adspace has attracted clients such as AT&T, The Coca-Cola Company, MTV, Macy's, Geico and many more. The network is reaching over 100 million visitors every four weeks.

The key to the consumer appeal of the Smart Screens is unique editorial content called "Today's Top Ten." Adspace editors poll 600 retailers each week for the most exciting promotional offers, and select the top 10 for each mall. Each final selection is featured in a 12-second editorial segment designed to inform and engage the shoppers. Each of the 10 segments is seen every six minutes, which amounts to nearly 700 viewings per week. Typically, features may include a gift with purchase, a one-day sales promotion or an exciting in-store event.

Our take:

AdSpace continues to perform well, though we'd be really interested to learn what their margins are. The company continues to take equity money to fund their growth (and considering how much each of their specially designed flatscreen enclosures must cost, is understandable), but likewise continues to add properties to their portfolio, suggesting that investors continue to believe that their footprint will win them the ad deals they need to become (remain?) profitable.

On the other hand, digital signage in malls continues to be a tough sell for many. While the venues offer lots of foot traffic and an obviously pro-retail environment, advertisers complain that it's difficult to focus shopper attention, and the systems frequently must contend with other stimuli that distract and entertain the prospective "audience."


Comments (0)

rss Subscribe to comments for this article | Trackback

Leave a Comment

Name:
Email Address:
(required but won't be shown)
Website:
Comment:
(max 2000 characters)
Are you a human? If so, uncheck this box:



Previous Article: Moscow declares ban on outdoor ads
Next Article: Focus Media Announces Change in Board of Directors

Back to the SignageWire front page

LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2010 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2010 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.

Subscribe via RSS
If you use one of these services, click the button to subscribe to automatic updates:


For advanced users or those with other services, here is the XML link:
Subscribe via XML/RSS/RDF Subscribe via XML/RSS/RDF

What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.

Questions?  Start a live chat • Call us at (800) 989-9269 or +1 (954) 548-3300 • Get pricing and trial info
Copyright © 2000-2012 WireSpring Technologies, Inc. All rights reserved. Except as provided in our Republishing and Syndication Policy, no content on this website may be reproduced, in whole or in part, without our express written consent. View our privacy and legal info.