Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWireAVT Announces Guaranteed Monthly Payments on Digital Signage Based Vending SystemsAuthor: WireSpring on 2008-09-10 23:27:33 As this press release informs us:AVT, Inc. (formerly Automated Vending Technologies) (Pink Sheets: AVTC), announced today that it has formed a joint venture with UDM (United Digital Media), located in Palm Springs, Ca., to guarantee monthly payments to vending operators who have purchased and placed AVT digital signage equipped vending systems at qualified locations. "Those deploying an AVT manufactured vending system equipped with AVT's Digital Advertising Signage Equipment can each be eligible to be part of the AVTi Media Network, which involves payments starting at $50 per machine per month," states AVT founder Shannon Illingworth. "We are so confident that our PC based advertising vending systems will increase the awareness and marketing ability of products, services and branding that AVT and our advertising partners are willing to prove it by paying for it." Our take: Fronting the money for the equipment needed to roll out a digital signage network is nothing new. Neither is paying host venues for the privilege of doing so. In fact, that's a pretty old business model (within the context that our entire industry has been around for just a bit more than a decade now). And the reason it was abandoned? It doesn't work. Yes, the cost of rolling out a digital signage network has never been lower than it is now. And yes, more people are finding success with their business models. But that's largely because they've learned from massive failures like Next Generation Networks (NGN), who spent a huge amount of money building out venues, leaving nothing for the lean times when they weren't able to sell ads. While we hope AVT has had the good sense to research this model and ensure that their operating cash flow and cash reserves are sufficient to get them past these lean times, we'd bet that's far from a sure thing. Comments (0)
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Previous Article: ROI Data for Restaurants with Digital Signage Released Next Article: Retailers switch on to digital screens again LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008-2009 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2009 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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