Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machine65-inch Digital Posters Tested at Tokyo StationAuthor: WireSpring on 2008-07-17 21:42:54 As TechOn! notes,The digital posters have been set up in the internal concourse on the
first floor of Tokyo Station's Yaesu South Entrance, on the way to the
Keiyo Line platforms in front of the Yaesu South Ticket Gate for the JR
Tokai Shinkansen. Attaching square frames to five of the existing
columns, which are about 150cm in diameter, the 65-inch LCDs have been
hung on two different faces of each column facing the flow of the foot
traffic. A total of ten LCDs are in use. The LCD panels are Sharp Corp's "PN655R," a 65-inch business-use LCD information display with 1920 x 1080 resolution. In this digital signage experiment, the companies will evaluate the advertising effects of still image ad posters using large LCD panels displayed in a relatively busy gateway. Advertisers during the test period include six firms and the screen images will be switched every minute (they were switched every 15 seconds at the press conference on July 14). The posters will be displayed between 5:00 to 24:00, almost the same as the period between the first and last trains. Other than minor effects when switching the screen display, there is no video or audio being used in the test. Our take: We're scratching our heads trying to figure out why this company would limit themselves to just showing a series of still images when those giant, high-def screens they've installed (indoors) could just as easily be showing the full-motion, dynamic content customary on most dynamic signage networks. Aside from that, it would seem that this network is well-placed. It would be interesting to learn if the company plans to introduce sound or video later on (after establishing the effectiveness of the still imagery), or whether the use of stills is in an attempt to reduce visual clutter and prevent visitors from employing their ad avoidance techniques to intentionally ignore the more potentially-annoying video spots. Comments (0)
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Previous Article: Nielsen Nearly Ready to Launch OOH Measurement Next Article: Nielsen To Measure In-Stadium Ads LEGAL STUFF: SignageWire is written by the WireSpring staff but may periodically include articles by guest authors. The author of each article is clearly identified at the start of the article. The opinions expressed in each article are solely those of the author, and do not reflect the official opinions of WireSpring Technologies, Inc. All SignageWire articles are copyright © 2008 WireSpring Technologies, Inc. or the guest author, as appropriate. All content besides the actual article text, e.g. surrounding branding and informational content, is copyright © 2000-2008 WireSpring Technologies, Inc. All rights reserved. Except as provided in WireSpring's Republishing and Syndication Policy, no SignageWire content may be reproduced, in whole or in part, without WireSpring's express written consent.
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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