Hardware, software and expert advice for digital signage and kiosks
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Hardware, software and expert advice for digital signage and kiosks |
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SignageWire: Feeding the digital signage and kiosk hype machine3-Minute Ad Age focuses on store window digital signageAuthor: WireSpring on 2008-06-30 11:33:59 AdAge is picking up on the trend of turning vacant storefront windows into digital billboards, as we talked about last month on Digital Signage News. The model is attractive to landlords who would otherwise not be making any money on their empty buildings, advertisers, who have a new, large-format and street-level medium to play with (currently at quite low cost, too), and, of course, viewers who are generally pretty enthusiastic about the often over-the-top interactive and all-kinds-of-gimmicky spots running on the virtual screens.Here's the link to the video. Comments (0)
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What's this blog about?
Whether you're new to digital signs and kiosks or you've been in the business for years, you've probably noticed that nearly every announcement and press release contains a huge amount of hype. Our goal with this blog is to provide coverage of the more interesting happenings, along with commentary to give you a reality-check on what matters and what's just fluff. We post new articles several times a week.
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