WireSpring releases new FireCast Media Appliance player for digital signage and kiosk applications

First deployments of the new media playback technology underway in major sporting goods chains

April 14, 2004, FORT LAUDERDALE, Fla.-- WireSpring Technologies, a developer of software and technology for networked digital signage systems, today announced the availability of the new FireCast Media Appliance for dynamic digital signage applications. The FireCast Media Appliance features high-quality video output over VGA, S-Video and composite signals, and is optimized for signage applications using high-resolution plasma screens, LCD displays and computer monitors. Designed to run WireSpring's FireCast OS platform for kiosks and digital signs, the FireCast Media Appliance delivers stunning full-motion video in MPEG-1, MPEG-2, MPEG-4, RealVideo, or QuickTime, plus animation and still images in Macromedia Flash, GIF, JPEG and PNG formats. Internet connectivity is provided by an integrated Ethernet port or optional dialup modem or wireless adapter, allowing entire networks of Media Appliances to be monitored and managed remotely. Designed for 24/7 operation in high-traffic environments, the FireCast Media Appliance features a compact, perforated case with ample cooling. The Media Appliance supports a variety of mounting options, including attaching to the back of plasma and LCD displays.

The first commercial deployment of the new FireCast Media Appliance consisted of fourteen sporting goods stores in Southern California. This narrowcasting network, managed by Digital Media Assets of West Palm Beach, FL (www.digitalmediaassets.com), is used to deliver product information and targeted advertisements to shoppers at the point of decision. "We have used FireCast products in a number of key deployments, and WireSpring's technology and support services have been outstanding," said Bryan Carmody, president of Digital Media Assets. "The FireCast Media Appliance gives us high quality video and Flash playback in a compact form factor, and delivers the same rock-solid reliability and incredible ease of use that we've come to expect from WireSpring's offerings."

The FireCast Media Appliance is available now from value-added resellers or direct from WireSpring. For more information and detailed specifications, please visit www.wirespring.com.

Last updated: July 23, 2005

WireSpring helps retailers, banks, and other venues reach customers at the point-of-decision using interactive kiosks and dynamic digital signage. The company's FireCast product line provides a complete solution for designing, deploying, and remotely managing global networks of self-service terminals and electronic displays, including dynamic advertising screens and in-store television networks. WireSpring is headquartered at 1901 West Cypress Creek Road, Suite 100, Fort Lauderdale, FL 33309 USA. For more information, visit http://www.wirespring.com