Here are the 5 articles from this week that we've picked as the most interesting, important or unusual. As always, let us know if you agree or disagree:
- Target tries a wellness channel in-store - Target continues to capitalize on the current health/fitness trend
that's making things like the Wii Fit so popular in the first place.
The store's current in-store TV network
mostly focuses on the home electronics and entertainment sections,
where content is very much geared towards the products on display and
improving the overall ambiance of each area. The wellness channel will
likely take a similar approach, serving up commercials for related
products while pitching the benefits of healthy living, etc.
- Networks hardly mention cross-platform and OOH during upfronts - Not only did the other networks not
address OOH, but Fox Broadcasting sales president Jon Nesvig—while
touting Fox’s ratings win in the prime-time TV season among adults
18-49 and 18-34—even poked fun at his broadcast rival when he quipped
that “we can’t help you with billboards in South America. You have to
go back to CBS for that.”
- Introduction to digital signage webinar coming up on June 12th - Specifically designed to help newcomers see past the industry hype and
focus on the projects, business cases and best practices that have been
successful in the real world, POPAI's Introduction to Digital Signage
webinar is a great way to spend an hour of your time -- and only $50 -- to jump-start your understanding of what works and what doesn't in the digital signage world.
- How digital marketing boosts retail sales -
Many of One Digital Media's installations have been in Spar stores and are able to run
up to 45 screens and 45 channels per store - and the impact of the
content that's been broadcast is reported to be a considerable 9.6%
average increase in sales for the brands that advertised using the
digital media infrastructure, content development and delivery
mechanisms that One Digital Media has pioneered.