Retail TV & In-Store Television Networks

The business and technology behind place-based broadcast networks in retail stores

Retail television networks arguably began in the 1970s, when several grocery retailers began showing pre-recorded advertising and informational content on in-store televisions. While the basic goals may be the same, today's in-store TV networks enjoy several advantages over their predecessors, including nearly instantaneous content updates, schedules customized for each department, and robust proof-of-playback reporting.

When integrated into an existing cooperative ("co-op") marketing program, a well-designed retail TV network can prove informative to consumers and lucrative for vendors and host stores alike. Most in-store TV solutions can be adapted to work with standard televisions or flat-screen monitors, and can utilize an existing or dedicated network for remote content delivery. Some of these products can also be used to manage other in-store devices, such as interactive kiosks.

Here are some articles you might find useful:

• Building brands at retail: Are in-store TV and digital signage a good fit?
• Focus on shopper marketing to improve the store experience
• Does POP advertising really impact 75% of in-store purchase decisions?
• Budgeting for an in-store TV network