Here are the 5 articles from this week that we've picked as the most
interesting, important or unusual. As always, let us know if you agree
- AdAge grills TruMedia on what metrics mean to the digital signage world - TAB, OVAB, ISMI, POPAI (MARI) and other acronym-cum-agencies are trying to get a metric established as the "standard" before somebody else does. Recognizing this, and realizing that one catches more flies with honey, Murphy suggests that tools like TruMedia might be a way for these guys to get more meaningful data faster.
- GSTV says 15-second spots perform better than 30-second ones - A 15-second ad for Werther’s candy was 7 percent more effective than its 30-second counterpart, according to the study—return on investment for the 15-second ad was 108 percent greater. A 10-second ad for Kellogg’s Pop Tarts had 2 percent higher recall and generated 156 percent greater ROI
- Customers expect revolutionary shopping - The study also indicated a vast difference between shoppers of different countries--for example, 60 percent of Chinese shoppers rated biometric fingerprint payment with high appeal, whereas only 24 percent of German shoppers did.
- SlipStream Video Launches the Pharmacy Television Network - The Pharmacy Television Network is taking advantage of the explosive trend in digital signage and out-of-home advertising which are expected to grow to $13 billion by 2010. PTN projects a network of 500 pharmacies by early 2009 through new build-outs and acquisitions.
- Avocent restructures, leaving the digital signage biz? - Avocent Corp. initiated a plan to enhance competitiveness, improve efficiency, and reduce the company's cost structure by reducing the workforce and consolidating actions, company officials said. Among the changes, Avocent intends to sell the portion of its entrepreneurial Connectivity and Controls business unit dedicated to its pro AV and Equinox products.