Adcentricity opens NY office

Published on: 2015-02-05

Just a few weeks ago we noted that the firm had raised $3 million, and according to this press release, they're now out there spending it:

[The company] announced today that it has opened its New York City office to service the growing demand for Digital Out Of Home media planning services in the United States. The New York Office expands ADCENTRICITY's ability to offer immediate sales and support services to its growing base of customers and prospects for national and regional campaigns.

"The new office will allow us to spend more ongoing, quality time and effort with our network, integrator and research partners, while boosting service and support to the agency and advertiser community." said Rob Gorrie, President of ADCENTRICITY. "We have seen significant growth and interest in our services and solutions in New York and have expanded our resources to accommodate that need".

In addition to the New York office opening, ADCENTRICITY has expanded its New York sales force significantly, announcing seven new senior sales executives have been added to the company's ranks in New York.

Our take:

Media buying on digital signage networks continues to be a challenge, and while aggregators like SeeSaw Networks have seen some success so far, there's certainly room for more companies in the marketplace.  Adcentricity takes an outbound approach to media sales, as opposed to SeeSaw's primarily inbound approach, and could likely serve to place spots on networks in SeeSaw's existing portfolio.

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