SignageWire

VideoMining's New Online Tool to Enable Real-Time Access to Shopper Metrics

Published on: 2015-02-05

From this press release at BusinessWire:

VideoMining is pleased to announce the launch of a new web-based analytics tool called VideoMining Online. The new product will enable real-time access to a rich set of shopper metrics generated by VideoMining’s industry-leading measurement platform. The online tool will provide a means for retailers and consumer product manufacturers to analyze and monitor how shoppers respond to various marketing and merchandising strategies.

This announcement was made at the IIR Conference on Shopper Insights in Action in Chicago. “Timely access to our in-store measurement data will make the insights a lot more actionable,” said Dr. Rajeev Sharma, Founder and CEO of VideoMining, “This tool can revolutionize how retailers and CPGs incorporate shopper insights into their retail strategies. It empowers them to rapidly spot opportunities, test concepts and adapt their retail execution dynamically. We are very excited by the possibilities it opens for our clients.”

Our take:

Um, didn't VideoMining say that they were leaving the digital signage market just a few months ago?  These guys were one of the original gaze tracking companies out there, but after a few years of lackluster sales and slow pickup by retailers who were already wary of spending money on the front-end portion of their digital signage networks, they claimed that they were moving on to (presumably) greener pastures in other industries.  Perhaps there's enough new activity in the retail media sector for the company to try and move back in.  We have a feeling that if their pricing structure is the same as what it was before, though, they might find the going just as tough as ever.


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