Thomson Working With Symon On Digital Signage Systems

Published on: 2015-02-05

PRN's parent Thomson has been in the news a lot lately. The latest PR has more of a technical bend to it:

Thomson, a leading provider of video solutions, is working with global digital signage solution company, Symon, to integrate the value and flexibility of the Thomson Grass Valley MEDIAEDGE3 DS video delivery platform with Symon's TargetVision enterprise-wide digital signage software.

A combined solution of the two companies' Internet Protocol (IP)-based technologies will offer complete scalability, supporting all types of infrastructures, from a single site to hundreds of sites across the globe.

Working closely together, both companies will offer customers a powerful combination of the Thomson Grass Valley MEDIAEDGE3 IP server and display system with Symon's TargetVision enterprise-wide digital signage solution. The goal is to assist schools, corporations, and retail organisations create and narrowcast dynamic content cost-effectively to high-definition (HD) displays or computer desktops located virtually anywhere.

Our take:

Thomson's MEDIAEDGE3 player software (and presumably also their set top boxes) use SMIL, an open standard for defining the presentation of multimedia components, so virtually any server software maker should be able to integrate with them by making their playlists and content loops compatible with SMIL. Thus, it's unclear whether this relationship benefits primarily Thomson (who might want to use Symon's digital signage network management software, even though they appear to already have their own), or Symon (who might want to use Thomson player software or set top boxes, even though they already make their own).  Maybe there's a deal in the works already, or maybe it's just speculative on the part of one or both of the companies.

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