SignageWire

The Golf Network Prepares Major Rollout

Published on: 2015-02-05

MarketWatch alerts us that:

After three years of extensive planning, testing, and building industry relationships, The Sports Retail Networks announced the closing of its Series A funding. "We are now positioned to roll out our premier digital signage brand, The Golf Network, to more than 100 retail locations in the next two months," announced Mark Biestman, co-founder and CEO/President.

"In extensive audited production tests, TGN increased retail revenues as high as 30 percent at sporting goods stores, golf specialty shops and green grass pro shops. The potential ROI for both the retailer and advertiser is thus very strong while the consumer benefits from an improved, educated shopping experience, making a more informed purchase," [co-founder and EVP] Donahue added.

Our take:

There's no doubt that golfers represent a more affluent slice of the population than your average Joe at the local Dunkin' Donuts, however just because they have money is no indication that they're likely to part with it. That has been our principle concern with digital signage networks that try to advertise in places of leisure.  However, if TGN's "extensive audited production tests" are to be believed, this may be a moot point. Because golf has consumables (balls, tees, etc.), there's already a reason for many players to visit the pro shop before or after a round. And while these items might be the main driver for a visit, it's not hard to imagine somebody with some free money stopping to buy another shirt, or maybe even a new driver. Consequently, the ads might well be serving as a priming mechanism, and counting on some other behavior to get the golfers into the store in the first place.


Add comment


Subscribe to the Digital Signage Insider RSS feed


Looking for more articles and research? Our newest articles can always be found at Digital Signage Insider, but there are hundreds of additional research articles in our historical articles archive.


You may also be interested in M2M Insider: our blog about M2M and the Internet of Things.


Questions?  Get pricing  •  Call us at (800) 989-9269 or +1 (954) 548-3300  •  Chat with us online
Copyright © 2016 WireSpring Technologies, Inc. All rights reserved. View our site map, privacy and legal info, and syndication policy.