SignageWire

Six digital billboards coming to Long Beach, CA

Published on: 2015-02-05

Media Buyer Planner, via the Long Beach Press Telegram tells us:
Income from the boards, proposed for the Artesia Freeway, the San Diego Freeway and the Long Beach Freeway, would be split between the city of Long Beach and the billboard company, writes the Long Beach Press Telegram.

Across the country, cities have battled against giving permits for digital billboards, but when placed squarely against the economics of the situation - Long Beach stands to bring in an estimated $1.5 million to $2 million per year - objections seem to melt away.
Our take:

This article is timely considering that we just recently wrote about governments acting in the best interest of their populations, and this is exactly what seems to be happening in Long Beach. While there is still debate over whether digital billboards might constitute an eyesore, there's no doubt that they bring in much-needed revenues that the government can use for a variety of local improvement purposes (or to simply not run as deeply into the red as they might otherwise).


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