Shots of Titan's bus-mounted digital signs in action

Published on: 2015-02-05

Today's 3 Minute Ad Age shows some footage of Titan's bus-mounted digital signage system in Chicago:


Our take:

While the screens are certainly larger than most digital signs outside of Times Square, and they're definitely eye-catching, they're much smaller than the vinyl wraps that can be found covering the entire surface of many metro buses. Thus, what Titan will need to figure out, is when does it make sense to go for pure size -- in the form of a vinyl bus wrap -- and when does it make sense to go with the smaller but potentially more eye-catching digital screens.

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