SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced new partnerships with five health and wellness networks. These networks are uniquely positioned to help advertisers connect with their target customers in locations where they are most likely to be receptive to messaging related to health and wellness. With these new networks, including Wellness Health Education Network, Medlink TV™, NobelVision Network, and Sports Retail Network and Sports Fitness Interactive, SeeSaw now has over 3,500 health and wellness locations delivering more than 16-million weekly gross impressions at medical offices, health clubs, dental offices, grocery and health food stores, juice bars and other related locations.
SeeSaw has been aggressive about adding screens to its digital signage aggregation program, but our question now is whether they're seeking out specific venue types or demographics (or psychographics). In other words, did the company start seeking out health- and fitness-related screen networks and make this announcement as a result of adding a large cache of them, or did they simply pick the five most interesting networks of late and write about them instead?