ProLink Holdings reports Q1 2008 earnings

Published on: 2015-02-05

According to this press release:

ProLink Holdings Corp. (OTC Bulletin Board: PLKH), the world's largest provider of digital advertising screens for the golf course market and Global Positioning golf course management systems, today announced financial results for its first quarter ended March 31, 2008.

Domestic total revenue for the 2008 first quarter of $5.7 million increased 40% compared to $4.1 million in the 2007 first quarter. Record revenue from Domestic System sales -- 90% increase in domestic system sales to $4.8 million, as compared to $2.5 million in the year-earlier period. Media Ready courses increased by 38 courses to 626 worldwide. Service Revenue continues to grow, increasing 11% to $590,000 versus the 2007 first quarter.

We expect a strong 2008 revenue contribution from our advertising segment. The launch of our digital out of home industry research project has gotten encouraging buy-in and acceptance. That program goes live in early June and will continue during the subsequent months." [said Lawrence D. Bain, CEO of ProLink Solutions]

Advertising revenue was $0.1 million compared to nominal revenue in the year earlier period.

Our take:

ProLink continues to derive the vast majority of its revenue from sales and installation of equipment like GPS receivers, as is illustrated by their balance sheet and financials. The $100K they've earned through advertising revenue illustrates how difficult selling ads on digital signage systems can be, even when you have a good-sized footprint and a very specific target audience.  However, the firm seems to be optimistic about its prospects in 2008 and beyond, and appears to be aggressively growing its footprint in golf courses around the world.  We've seen very, very few global media buys on digital signage networks, but that's not to say that there won't be more in the future, particularly in such a cohesive set of venues.

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