SignageWire

POPAI launches its digital signage blog

Published on: 2015-02-05

POPAI, the global organization for marketing at retail has just launched a blog aimed at digital retailing, and specifically, digital signage.  The posts will come from a bunch of us in the industry who already write periodically, and we're soliciting more folks who might be interested in sharing their perspective.

The site, popaidigitalblog.com/blog, will feature commentary, interactive surveys, and of course, encourage comments from others throughout the industry.  Because POPAI is a non-profit organization, their interests lie solely with fostering growth in the industry.  They're nicely non-partisan, and have thousands of members not only from the usual suspects in the digital signage world, but also virtually every major retailer and consumer packaged goods brand.

Laura Davis-Taylor wrote the first article for us, looking at the potential pros and cons of using camera-based tracking systems to analyze digital signage audience size and composition, as well as gather data for shopper marketing programs.  Have an opinion on it? If so comment here!


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