POPAI, the global organization for marketing at retail has just launched a blog aimed at digital retailing, and specifically, digital signage. The posts will come from a bunch of us in the industry who already write periodically, and we're soliciting more folks who might be interested in sharing their perspective.
The site, popaidigitalblog.com/blog, will feature commentary, interactive surveys, and of course, encourage comments from others throughout the industry. Because POPAI is a non-profit organization, their interests lie solely with fostering growth in the industry. They're nicely non-partisan, and have thousands of members not only from the usual suspects in the digital signage world, but also virtually every major retailer and consumer packaged goods brand.
Laura Davis-Taylor wrote the first article for us, looking at the potential pros and cons of using camera-based tracking systems to analyze digital signage audience size and composition, as well as gather data for shopper marketing programs. Have an opinion on it? If so comment here!