POPAI and G-I-M publish new digital signage research

Published on: 2015-02-05

As POPAI's SmartBrief notes:

Two Senses and Unlimited Possibilities by Gesellschaft für innovative Martkforschung (GIM) and POPAI

POPAI Germany and GIM teamed up to develop a globally relevant and sound analysis of the digital signage market, of the existing concepts and projects as well as the market participants and their forecasts for the coming years.

The result -- the first worldwide study on digital signage -- will provide operators, prospective operators, observers and decision makers, with a comprehensive guidebook for all parts of the market, can serve as a reference with a place on the desk of all who are close to the market the world over.

Members Only -- $990 until Aug. 1 then $1,125. $2,600 Nonmembers.

Our take:

WireSpring doesn't typically spring for paid research, though Bill did actually contribute to this one.  If we were to, though, we'd likely rather pay for a study funded by a not-for-profit group like POPAI rather than something backed by a third party with more vested interests.  That's not to say that research published by POPAI is infallible or bias free, since the organization's entire being revolves around the growth of the marketing at-retail industry.  However, as promoters of the digital signage industry and experienced backers of the brands, retailers and marketing groups that have made the in-store marketing industry what it is today, they have likely assembled a more accurate and relevant picture of the industry than many of the other 'research' companies have done already.

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