SignageWire

OnSite Network acquires Nevada New Media

Published on: 2015-02-05

This press release notes:

OnSite Network, Inc. (OSN) has signed a definitive agreement to acquire Nevada New Media, Inc., owner of Boondoggle Sports Network, the interactive fantasy sports game, sports trivia, advertising and digital signage network. Terms of the deal were not disclosed.

The acquisition nearly doubles the size of OSN's presence in the sports bar and restaurant market segment to 130 venues. With 70 additional venues planned for Q2, OSN programming will be available in 200 locations nationwide.

OSN operates its premise-based video network in 17 states and several Top 25 DMAs, including Chicago, Los Angeles, New York City/New Jersey, Atlanta, Dallas, Las Vegas, and Denver. Venues include casual restaurant chainlocations such as T.G.I. Friday's(R), Fox and Hound, and Champps Americana, in addition to leading independently owned sports bars.

"This acquisition accelerates our growth plans and keeps us on track to be in 1,000 locations by the end of this year," said Allen Marrinson, President & CEO of OSN. "We are also in the process of deploying to already committed venue locations in Houston, Cincinnati, Cleveland, St. Louis, Minneapolis/St. Paul, and cities in Southern California and other metro areas."

Our take:

WireSpring's Bill Gerba has posited his view that numerous small digital signage networks will begin merging together in the next 18-24 months in order to increase their footprint and thus become more attractive to advertisers.  Secondary benefits include lowering total operating costs and accessing additional demographics and vertical markets (and thus hedging against challenges that arise in any one vertical or demo).

If OSN successfully integrates the Boondoggle Network into their platform, we would expect them to continue their growth in the future through additional acquisitions, especially if they intend to meet their goal of reaching 1,000 deployed locations by the end of the year.


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