Over 120 digital signage companies -- buyers, system integrators and hardware vendors -- attended the Open Digital Signage Forum at Computex yesterday to discuss moving towards a standards-based digital signage industry to accelerate market growth.Our take:
The focus of the event is to address the needs of mainstream digital signage users: compatible control protocols across products from different digital signage hardware vendors. This allows the mainstream customers to build digital signage networks incrementally and to combine various levels of hardware performance/features under one managed digital signage network. Industry organizations including POPAI and OAAA have formed committees to address this need. Host company IAdea is a member of POPAI and speaks at this event to help drive the concept of standardization across media players and player-integrated displays.
It's great news to hear that POPAI's efforts to standardize the technical bits of digital signage are starting to get some notice -- hopefully that will lead to some much-needed traction inside the group, culminating with a set of technical standards that will be widely adopted by digital signage vendors.
Also noteworthy was the fact that this meeting took place at Taiwan's Computex show, a huge trade show that encompasses all sorts of computer and computing-related technologies, like telecommunications, networking, and the like. Given the relatively tiny market for digital signage (as compared to the much larger general computing market), it's clear that the hype we've continued to generate is catching the eye of more large manufacturers.