LevelVision and Met|Hodder Launch Best Practices Website for Advertisers and Retailers

Published on: 2015-02-05

From this press release:

Digital signage innovator LevelVision and leading media marketing firm Met|Hodder today unveiled a forward thinking, online how-to guide for digital content planning and creation by retailers and advertisers seeking to reach the popular "Millennial" crowd (born between 1978 and 2000). This best practices site can be found at .

Visitors to the best practices site learn first hand to plan and maximize use of the College Bookstore Network's content loops, learn guidelines and restrictions and see a sample school calendar with recommendations for content planning. Content creators learn how to produce precise content using pre-formatted templates, tips for design and composition, including how to take advantage of IntelliMat's unique four-quadrant screen layout.

LevelVision reaches the key Millennial demographic through its successful College Bookstore Network, which offers digital content over LevelVision's patented floor-based IntelliMat(R) device. To date, the College Bookstore Network is deployed and providing advertising in more than 280 college bookstores.

Our take:

Having reviewed LevelVision's content site, it does indeed seem to identify many of the best practices that we put together in our own series on digital signage content production, and Met|Hodder's participation in the research only serves to strengthen the argument that function, not form, dictates the success of the clips that run on digital signage networks. LevelVision does have some tips and techniques that are particularly geared towards either their unique floor-based screen system, or else the college bookstore network that the primer was initially designed for, but by and large, their observations mirror our own, further indicating that there are a clear set of DOs and DON'Ts for building attractive, informative and action-oriented content for digital signs.

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