SignageWire

Intel unveils new retail initiatives at NRF

Published on: 2015-02-05

PR Inside notes:

Intel's proof-of-concept exhibits the latest in digital signage and point-of-sale technology in a kiosk form factor, and demonstrates how technology can enhance the retail shopping experience.

Accommodating consumer preferences for self-service fueled by e-commerce trends, the kiosk demonstration includes features that match the perks of Internet shopping, such as suggestive selling real-time inventory access, as well as showing promotions, product details and customer reviews. These features, in turn, facilitate sales associate up-selling and cross-selling opportunities, which will increase a retailer's bottom line and customer loyalty.

Our take:

While having a kiosk or POS terminal that can do double-duty as a digital signage player is nothing new, Intel's decision to highlight the power savings of their system highlights the importance that efficiency and environmental-friendliness play in today's marketplace.

While up-front costs can certainly hinder digital signage rollouts, ongoing costs easily outpace them in a 3-5 year planning horizon. Consequently, it's unlikely that any approach that focuses on up-front tech costs -- as Intel's does largely -- will make a significant impact on the market.


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