Healthnotes rebrands itself to 'Aisle7'

Published on: 2015-02-05

As Progressive Grocer tells us:

Healthnotes, a provider of wellness marketing programs for food and drug retailers, said today it has changed its name to Aisle7 in a new branding initiative designed to cater to the broadening health and wellness market -- and shopper marketing initiatives -- at retail.

Healthnotes, known for providing educational content for in-store kiosks and retailers' Web sites, said it began expanding into a storewide marketing solution in 2006, and has seen over 40 percent annual growth in this segment of the business. Today Healthnotes/Aisle7 claims to be part of more than 2,500 retail implementations, including projects at nine of the top 10 U.S. supermarket chains.

Our take:

Healthnotes has a large footprint, and offers services that appear to be quite valuable, if our anecdotal observations of people using the system are any indication at all.  However, they are still first-and-foremost a health care kiosk provider. We've yet to see any indication of a larger in-store marketing program or systems that offer services that aren't health-related, so it's difficult to say what the true intent of the name change is.

Subscribe to the Digital Signage Insider RSS feed

Looking for more articles and research? Our newest articles can always be found at Digital Signage Insider, but there are hundreds of additional research articles in our historical articles archive.

You may also be interested in M2M Insider: our blog about M2M and the Internet of Things.