The "Geico Dancing Caveman" promotion began this month in hundreds
of bars and nightclubs throughout New Jersey and Connecticut. When
consumers touch on any of the campaign promotional banners, Geico plays
to individual listening tastes by offering the choice between the
disco-dancing or the rock-n-roller Geico Cavemen. After a brief
performance, consumers are invited to take a survey and are presented
with access to a music playlist that correlates to the genre of caveman
they selected earlier.
Ecast continues to have success getting big companies to try out new marketing programs on their massive network of digital jukeboxes in bars, nightclubs and restaurants. They offer advertisers a unique platform that has proven itself within the challenging yet lucrative 21-34 demographic. Considering the mind share that the Geico Cavemen already have, and their popularity among the younger audience, extending that campaign onto Ecast's platform seems a natural fit.