Gas Station TV Announces First At-the-Pump Nielsen Data

Published on: 2015-02-05

According to this press release:

Destination Media announced the availability of Gas Station TV's first Nielsen On Location Media Pocketpiece(R) report. The Gas Station TV Pocketpiece report verifies the Network's audience for potential advertisers and further positions Gas Station TV at the forefront of the digital media landscape. The announcement coincides with the start of the Out-of-Home Video Advertising Bureau (OVAB) Digital Media Summit: Focus on Digital OOH.

The Gas Station TV Pocketpiece report reveals a significant 76 percent of Gas Station TV viewers are in the highly coveted 18-49 age group. Gas Station TV is the only gas station network, and one of only a handful of networks in digital out-of-home, providing these valuable reports.

Our take:

Unfortunately Destination Media decided not to release a lot of the collected data, instead settling on what's probably the most attractive data point, that 76% of GSTV viewers are in a particularly coveted demographic.  One has to wonder, though, how useful or relevant that will actually be to potential media buyers on the network.

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