GO Transit operates over 400 bi-level passenger railcars in the GTA, serving over 170,000 passengers daily, and over a million impressions per week. The majority of passengers are affluent professionals, who use the trains to commute to and from work. The average passenger rides the train for 35 minutes, twice per day. Each car is being fitted with eight 15 inch LCD monitors (four per level) to display an informative and entertaining digital signage network featuring news, weather, sports and business content, movie previews, videos, and advertising. Audio is available via FM radio stations.Our take:
Travel and transportation is a growing vertical market for ad-funded digital signage installations, though the technology has been used for more informational purposes for many years (think of BIDS and FIDS systems at airlines, for example). This network will be using cellular (EDGE) modems to provide updated data to the displays in a timely fashion. It has also thoughtfully made audio an optional component instead of forcing trainloads of people to listen in even when they don't want to.