One of the year's biggest integrated campaigns, BBDO, New York's
"Voyeur" project for HBO, picked up its second Grand Prix at the Cannes
International Advertising Festival today in the outdoor category.
"Voyeur" has now won two Grand Prix in as many days after scooping
promotions honors yesterday. BBDO, New York's 'Voyeur' project for HBO won the outdoor category at the Cannes International Advertising Festival today.
Part of an integrated-branding campaign many are expecting to also do well later in the week in the cyber category and in the titanium and integrated group, "Voyeur" involved projecting a massive video onto the side of a building in New York's Lower East Side. Multiple points of focus existed within the projection, which imagined the building was cut away, revealing an interior rife with dramatic action that prompted viewers to visit the campaign website.
Our take:
The coup-de-gras of the Voyeur campaign was undoubtedly its enormous outdoor video projection, which, while it was essentially a giant ad for HBO's Voyeur project, was done in such a way as to come off as artistic and classy. At least, it must have, since Cannes isn't known for giving out awards to the unsophisticated or less-than-beautiful. Still, we don't expect to see this level of content creation come to the workaday electronic billboards lining the highways down here in South Florida any time soon.
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