After finding success with two previous promotions, VH1 has again partnered with the Ecast media network to promote the "VH1 Rock Honors: The Who" in 10,000 bars and nightclubs across the country. The show premieres on VH1 on Thursday, July 17 at 9:00 p.m.
Posterscope NY partnered with Ecast, the largest broadband touchscreen media network in the United States to create a campaign that heavily promotes "VH1 Rock Honors: The Who." Launched on June 23, the campaign offers consumers multiple opportunities for engagement, including customized playlists highlighting songs by The Who; an integrated social application in which consumers can request a text reminder to tune-in to the show; and a music memory game called The Seeker.
Posterscope NY partnered with Ecast, the largest broadband touchscreen media network in the United States to create a campaign that heavily promotes "VH1 Rock Honors: The Who." Launched on June 23, the campaign offers consumers multiple opportunities for engagement, including customized playlists highlighting songs by The Who; an integrated social application in which consumers can request a text reminder to tune-in to the show; and a music memory game called The Seeker.
Our take:
Ecast continues to deliver impressive content and promotions, taking a distinctly different approach than most other interactive kiosk, juke box and digital signage networks out there today. Their enormous footprint of over 10,000 locations certainly gives them a leg up on virtually all other networks on which you can buy ads, and rivals or bests even many of the so-called aggregate networks. In addition, the company has forged relationships with top advertisers and content providers that have yet to be rivaled. For all this, though, the company continues to fly under-the-radar much of the time.
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