SignageWire

Advergame arcades take 'brand experience' to new places

Published on: 2015-02-05

Adverlab was running an interesting blog article on a so-called advergame arcade at MSNBC's digital arcade in Rockefeller Plaza:
The same people who brought us interactive movie theater entertainment have installed several advergaming arcades in the MSNBC.com digital cafe at Rockefeller Plaza in  Manhattan. The two games are NewsBlaster and NewsBreaker.

The arcades are free and  hooked up to the web. Love the old-school look and the  homage, perhaps unintended, to Tapper, the first arcade to feature a brand.
Our take:

These games were put together by our friends at Brand Experience Labs, who consistently find new and clever ways to connect people with the brands they're already probably familiar with, but maybe don't have regular interactions with.  There's more information about the games here and here, and while they're mostly adaptations of old favorites, they incorporate both brand messages as well as some unique features and content (and social media extensions) to make them more compelling, easier to access outside of their physical, old-school arcade consoles, and of course, stickier.  Could branded entertainment be the next big trend in the kiosk industry?


Add comment


Subscribe to the Digital Signage Insider RSS feed


Looking for more articles and research? Our newest articles can always be found at Digital Signage Insider, but there are hundreds of additional research articles in our historical articles archive.


You may also be interested in M2M Insider: our blog about M2M and the Internet of Things.


Questions?  Get pricing  •  Call us at (800) 989-9269 or +1 (954) 548-3300  •  Chat with us online
Copyright © 2016 WireSpring Technologies, Inc. All rights reserved. View our site map, privacy and legal info, and syndication policy.