The Digital Signage Insider

Survey: Updating the Digital Signage Sentiment Index

Published on: 2012-04-18

A few months ago we analyzed whether the big research firms have been under- or over-estimating the size of the digital signage market (short answer: they've been underestimating so far, but may be overestimating going forward). In that same post, we introduced a short new survey called the Digital Signage Sentiment Index, which aims to gauge -- as transparently as possible -- how the industry itself thinks it's doing. About three months have gone by since we published the results of that first survey, so today we'd like to poll you all again and add a second data point to our index.

What did the first Digital Signage Sentiment Index tell us?

As we analyzed the Digital Signage Sentiment Index for Q1, we learned that the majority of our 155 respondents were digital signage services companies or network operators. Just over half felt that Q1 2012 would be stronger than Q4 2011. About 30% expected modest growth of 1-20%, while about 11% expected to see growth of 40% or more -- I can't wait to see if that pans out in this survey! Additionally, 75% of respondents felt that growth would continue through this quarter (Q2 2012), with 10% predicting growth in excess of 40%. In both cases, those who didn't expect to grow much expected to stay mostly stable, with only 9% expecting a decline in Q1 and a bit less than 10% expecting a decline in Q2.

Please take the Q2 survey!

Help us find out if any of the Q1 survey's predictions came to pass. At only 3 questions long, this survey should be very quick to complete, and will hopefully serve as a barometer for the industry -- as well as a source of historical data.

If you're reading this article in a web browser, the survey should appear below. If you don't see it, simply click this link to take the survey.


We'll publish the results in the next week or so (along with our first set of trend data comparing this quarter's results against last quarter's), and will continue running follow-up surveys throughout the year. With this information in hand, we should be able to gauge the level of industry optimism at any given time, and see how the current levels compare to how we've felt in the past.

Do you regularly purchase industry research reports, or do you rely primarily on free data sources? Leave a comment and let us know!


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