I came across a nice Digital Signage Primer article at the Digital Media Net Forums
talking about some of the ups and downs of the industry. Unlike a
lot of the press being generated from industry insiders (WireSpring
aside, of course :), I find this primer to be more or less free of
hype, and it takes a fairly critical look at things like business
models, infrastructure needs, and use cases for different digital sign
networks. I think they do put too much emphasis on hardware-based
solutions, but given that the site is geared towards A/V professionals,
I can understand that. Also, given the complexity of a lot of the
software options out there (versus, say, our FireCast digital signage software,
which takes 6 minutes and 3 mouse clicks to install) I think that a lot
of A/V integrators who have tried to set up digital signage
systems in the past may still have bad memories.
I also came across a website for the Dynamic Signage Consortium,
which I'm surprised I haven't seen before. But maybe it's just
really new, since right now it appears to be little more than a
collection of headlines and PR blurbs culled from industry sources, and
a news feed from Kiosk Marketplace. Maybe it will pick up where D3 Magazine
left off, since that site doesn't appear to be doing anything
anymore. Still, I'm wary of new industry organizations who charge
a membership fee for a nebulous set of features and services that they
may or may not be able to provide. Perhaps I'm being too harsh,
but you can judge for yourself by reading through their membership benefits.