Point-of-Purchase / POP Displays

How digital retailing technologies are creating new in-store display options

In the retail world, "POP" is used to refer to point-of-purchase advertising displays. POP displays can take various forms, including shelf-mounted signs, hanging posters, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand. Recently, static signs have begun to give way to electronic, dynamically updated point-of-purchase displays that present targeted product information, instant coupons, and more. The software used to control these dynamic POP displays typically allows for near-real time content updates, allowing brand managers to run instant marketing experiments, geographically targeted promotions campaigns, and more.

Dynamic pop display with product promotions

Dynamic POP displays can vary greatly in size, from a 6" shelf-mounted LCD to 42" (or larger) plasma and projection displays, helping deliver targeted marketing content to shoppers at the point-of-decision.

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