Republic Bank upgrades in-branch digital signage network with FireCast suite from WireSpring
Narrowcasting network deployed to 20 banking centers in Kentucky
March 22, 2005, FORT LAUDERDALE, Fla.- WireSpring Technologies, a developer of software for digital signage and interactive kiosk systems, today announced that Republic Bank has chosen FireCast to power its in-branch digital signage network. FireCast software was deployed to 20 banking centers in Kentucky, replacing a legacy system from Impart Technology Group.
Republic Bank uses the digital signage displays to inform and entertain customers while they are waiting for service. This allows them to present relevant product offers to help expand the relationship with each customer, such as offering preferred mortgage rates to existing checking account holders, while also reducing the perceived wait time and enhancing the customer experience.
"The banking industry is time-sensitive by nature," said Michael Sadofsky, senior VP of marketing for Republic Bank. "[With the digital signage system] we can inform our customers of product changes, upcoming promotions and other time-sensitive information with no delay. Through the use of this very dynamic system, we achieve our goal of getting the right message to the right people at the right time."
While other banks (most notably Washington Mutual) have deployed similar networks, the Republic Bank deployment is unique in that the displays appear not only in the branch itself, but also in the drive-through lanes. This ensures that all customers, regardless of service channel, are provided the same information about current loan rates, special account offers, and other relevant content.
"We're very pleased to work with Republic Bank on this deployment," said WireSpring CEO William Gerba. "Republic Bank's comprehensive approach to customer messaging, both in the branch and in drive-through lanes, provides a strong example of how banking organizations can use dynamic signage to enhance the customer experience."
In addition to in-branch digital signage networks, WireSpring also offers self-service kiosk solutions to help customers learn about bank products and services, apply for credit cards, and perform other tasks without having to wait in line. To learn more about WireSpring's solutions for the banking industry, please read our free digital signage and dynamic merchandising guide for banks and credit unions.
Note to editors: An illustration of bank digital signage is available here; high-resolution photos are available upon request.
Last updated: July 23, 2005