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		<title>A Fresh Recipe for a Supermarket Digital Signage Network</title>
		<description>Discuss A Fresh Recipe for a Supermarket Digital Signage Network</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1547</link>
			<description><![CDATA[Jim: Some of the best POP campaigns of any sort -- static or digital -- that I've seen have been for private label products. When the store has real skin in the game -- not just in the form of cash, but also brand cache (see what I did there) -- they work harder to make the program a success. Combined with the higher margins that these products generally offer, I still think they're the "low-hanging fruit" for anybody interested in starting a new in-store digital network for supermarkets.
Stephen: Agreed!
Nick: I've seen plenty of examples of these on both print and digital applications, but never any data about performance. Any ideas?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 11 Apr 2013 19:43:19 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1547</guid>
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			<title>Nick Trendov says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1546</link>
			<description><![CDATA[Bridge to a mobile phone or tablet and allow the visitors to self-declare so that Ads and Content aligns to their top-of-mind 'success outcome'or current Persona. Fast easy and can be started with txt, QR codes or UPC codes immediately until the shelf screens are deployed.]]></description>
			<dc:creator>Nick Trendov</dc:creator>
			<pubDate>Fri, 05 Apr 2013 14:00:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1546</guid>
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			<title>Stephen Ghigliotty says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1545</link>
			<description><![CDATA[Provide the brands the ability to run full screen content...or even better, have the network set up that way by default. Far too many DS networks slice and dice the screen into too many active regions...reducing ad awareness and retention.]]></description>
			<dc:creator>Stephen Ghigliotty</dc:creator>
			<pubDate>Fri, 05 Apr 2013 12:41:03 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1545</guid>
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			<title>Jim Lukens says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1544</link>
			<description><![CDATA[We work exclusively with supermarkets and provide digital signage services - primarily content. I've been in the supermarket business for 40 years and have seen many, many vendor funded programs fall apart in supermarkets.
We clearly understand the value of having Unilver, Proctor & Gamble, Kraft Foods, etc. funding networks but what our experience is that grocers want to sell more high margin foods...... and provide information to help differentiate their store/format from others in the marketplace.
It's not about how much money a grocer can leverage from vendors to sell more of their products in a store. It's all about enhancing the customer experience with helpful information, appealing content (to make them hungry as they shop), and to connect with customers around food events (holidays).
We worked with a very high volume grocer several years ago on a pilot to demonstrate actual sales lift, margin lift and customer satisfaction level improvements and the data shows that hungry people buy more high margin foods.
Sales lift in the 100% range for digital vs. static signage stores when comparing test stores with control stores.]]></description>
			<dc:creator>Jim Lukens</dc:creator>
			<pubDate>Thu, 04 Apr 2013 19:25:55 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/850-a-fresh-recipe-for-a-supermarket-digital-signage-network#comment-1544</guid>
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