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		<title>If Costs Keep Dropping, Why Do So Many DOOH Startups Fail?</title>
		<description>Discuss If Costs Keep Dropping, Why Do So Many DOOH Startups Fail?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/819-if-costs-keep-dropping-why-do-so-many-dooh-startups-fail</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/819-if-costs-keep-dropping-why-do-so-many-dooh-startups-fail#comment-1482</link>
			<description><![CDATA[Hi Gary,
It's funny how people writing business plans are perfectly willing to generously overestimate capex, but when it comes time to estimate opex they want to be as conservative as possible. It might have something to do with the difficulties of raising investment money with a high-opex plan, or it might just be related to manager optimism/shortsightness/naivete. Or, most likely, it's a combination of both!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 09 May 2012 17:32:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/819-if-costs-keep-dropping-why-do-so-many-dooh-startups-fail#comment-1482</guid>
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			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/819-if-costs-keep-dropping-why-do-so-many-dooh-startups-fail#comment-1481</link>
			<description><![CDATA[Very true on operating expenses, and as much as one can try to estimate, it is tough, especially for Point-of-Sale (in-store) networks vs. DOOH, as there is the account-side budgeting to also consider. But I'm glad we are not in the DOOH business, I've seen too many failures.]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Fri, 13 Apr 2012 13:14:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/819-if-costs-keep-dropping-why-do-so-many-dooh-startups-fail#comment-1481</guid>
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