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		<title>Separating the Dreamers from the Realists</title>
		<description>Discuss Separating the Dreamers from the Realists</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1480</link>
			<description><![CDATA[Hi steve,
Thanks for the comparative info :) In fact I'm sure there are hundreds of industries that parallel ours with regard to having too many dreamers, but I guess that's a consequence of being in a 'hot' space, right?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 09 Apr 2012 16:09:19 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1480</guid>
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			<title>Steve Gladden says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1479</link>
			<description><![CDATA[Ditto on almost every statement - but with regard to the large format touch screen market.
Telltale signs are similar, minus the ad revenue wish list.
How to know when an interactive deal is unlikely:
1. Content is scheduled to be the company's website
2. Requests multi-touch, but isn't really sure why or how the multiple points of touch will be leveraged
3. Continually asks for clarification on the "touch screen software," but isn't referring to an application, but rather the "software" that makes the touch screen go (99.9% of touch technologies in LFD are HID/USB compliant).
4. Assumes the technology is resistive or capacitive (you know, the technology from the 70's and 80's)
5. Gets sticker shocked when the word thousands leaves your lips. Yes, i once had a "big lead" for an 82" touch monitor, and he couldn't understand why it was more than $2500
6. Refers to the display (no matter how many times you correct him) as TV's.
Thanks for the article Bill and Michael. Good stuff as always. I am going to repurpose that sales checklist for our sales team, if you don't miond. And i'll likely Tweet too!!
Ciao,
-Steve]]></description>
			<dc:creator>Steve Gladden</dc:creator>
			<pubDate>Thu, 05 Apr 2012 22:35:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1479</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1478</link>
			<description><![CDATA[Hi Anthony,
Please do. And stay tuned for more insights and commentary from Michael Arnett. I think he still has a few bones to pick...]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 05 Apr 2012 20:51:11 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1478</guid>
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			<title>Anthony Walker says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/818-separating-the-dreamers-from-the-realists#comment-1477</link>
			<description><![CDATA[Bill - good solid information, I hope you don't mind if I tweet it out. Thanks.]]></description>
			<dc:creator>Anthony Walker</dc:creator>
			<pubDate>Thu, 05 Apr 2012 19:15:46 +0000</pubDate>
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