<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>Is Front-Loaded Scale the Secret to a Successful DOOH Network?</title>
		<description>Discuss Is Front-Loaded Scale the Secret to a Successful DOOH Network?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network</link>
		<lastBuildDate>Wed, 29 Apr 2026 18:08:34 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/816" rel="self" type="application/rss+xml" />
		<item>
			<title>Robert says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1476</link>
			<description><![CDATA[Very interesting article! Thank you for posting this. Can you explain your calculations to find the number of advertisers to break even? Thanks!]]></description>
			<dc:creator>Robert</dc:creator>
			<pubDate>Tue, 17 Apr 2012 01:46:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1476</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1475</link>
			<description><![CDATA[Hi Gary,
That's good news! And adding a merchandising angle definitely takes some of the heat off of the network owner/operator, since now venues have some skin in the game and more of a vested interest in seeing the network succeed (not to mention that they contribute to lower operating costs).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 22 Mar 2012 20:19:01 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1475</guid>
		</item>
		<item>
			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1474</link>
			<description><![CDATA[Nice Bill. While we are not into DOOH networks, this makes sense for our Point-of-Sale TV networks as well, as we do have advertising too. Content especially is an economy of scale thing, so we are busy adding locations daily!]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Thu, 22 Mar 2012 20:04:01 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/816-is-front-loaded-scale-the-secret-to-a-successful-dooh-network#comment-1474</guid>
		</item>
	</channel>
</rss>
