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		<title>DOOH Ad Pricing Varies Widely on a Per-Spot Basis: Survey</title>
		<description>Discuss DOOH Ad Pricing Varies Widely on a Per-Spot Basis: Survey</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey</link>
		<lastBuildDate>Tue, 12 May 2026 16:26:55 +0000</lastBuildDate>
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			<title>Sung Kim says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1427</link>
			<description><![CDATA[Good day!
Which would be the standard of Pay per screen, Pay per spot, Pay per interactive, Pay for sales and Pay for what?
Thanks.]]></description>
			<dc:creator>Sung Kim</dc:creator>
			<pubDate>Mon, 20 Aug 2012 02:36:24 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1427</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1426</link>
			<description><![CDATA[Hi Dave,
I don't think you're missing anything. While small networks are definitely not under-served from a vendor perspective, they don't get anywhere near the respect and coverage of their much larger counterparts. Your insight is correct, and I'd guess that as much as 80% of the demand base for digital signage comes from people planning networks of 25 screens or less.
I would LOVE to put together some research focusing exclusively on local and hyperlocal network techniques. Unfortunately, while I talk to people who run these types of networks all the time, I've yet to come up with anything remotely resembling best practices for them. In general, successful small networks might have some unique understanding of their market, they might have insanely hard workers, or they might just be lucky. I simply don't know of any commonalities that we could write about and say "if you do this, you'll be successful." With the bigger players, on the other hand, there are some very clear DOs and DON'Ts, which makes it easier to cover (plus, with so few "big" networks, it's a lot easier to do research).
Thanks for the great comment!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 15 Dec 2011 21:44:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1426</guid>
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			<title>Dave Lawrence says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1425</link>
			<description><![CDATA[Bill,
I started a post on Linkedin DSA digital siganage group. The inital post asked to hear from anyone who has started or is running a small regonal ad supported DS network. I recieved a few responses from actual operators and a some other responses. It appears that you have done some research regarding this part of the industry.
The following is my last entry in the post, but the last of your blogs specifcally related to the general viablity of ad supported networks was in 2007.
I appreciate your comments. WhatTMs interesting is that there appears to be a consensus that small regional ad supported networks are not viable.
From what I can ascertain, after a year of researching the DDS industry, there doesnTMt appear to be any research regarding small regional ad supported networks. I think that the negativity, regarding ad supported networks, stems from the fact that the industry pun dents have experienced the demise of grandiose attempts at developing very large ad supported networks. Without doing any research they have extrapolated, from the afore mentioned, that all ad supported network business plans are suspect and inevitably suffer the same fate. ITMve spoken to about a half dozen operators of small regional ad supported networks, most with 15 or less venues. All of them report a positive experience based on hard work. They are experiencing various levels of financial success, but all feel that they will eventually have a viable business.
I agree that these small network operators must maintain a keen understanding of the latest technology including sms, qr, interactive, mobile, etc. My experience in the static sign world has shown that some of the most aggressive innovators of new technology are the small value added resellers and end users. I think the successful small ad supported networks have learned that they must place their screens in venues that provide long dwell times with specific demographics. They become visual communication consultants to their clientTMs, develop an appropriate ad and match their ads to the appropriate venue. TheyTMre hands on face to face with clients as opposed to someone attempting to sell them advertising programs over the phone.
ITMm a realist and understand that developers in any industry want to penetrate the McDonalds and Wal-MartTMs. Most will not get these opportunities. The alternative is focusing on vertical markets like health, education, corporate, etc. but there are limited numbers of these opportunities. There are unlimited numbers of small to medium local businesses that need advertising.
Maybe ITMm missing something, but for the above reasons I think the DDS industry is remiss in not doing research focused on this segment of the DDS channel.]]></description>
			<dc:creator>Dave Lawrence</dc:creator>
			<pubDate>Thu, 15 Dec 2011 20:02:01 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/805-dooh-ad-pricing-varies-widely-on-a-per-spot-basis-survey#comment-1425</guid>
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