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		<title>Mobilizing the Base: Getting People to Ask About Digital Signage</title>
		<description>Discuss Mobilizing the Base: Getting People to Ask About Digital Signage</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/800-mobilizing-the-base-getting-people-to-ask-about-digital-signage</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/800-mobilizing-the-base-getting-people-to-ask-about-digital-signage#comment-1407</link>
			<description><![CDATA[I agree. I don't see any mass-market advertising campaigns for DOOH, though there'd be a certain irony to that :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 27 Oct 2011 13:50:04 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/800-mobilizing-the-base-getting-people-to-ask-about-digital-signage#comment-1407</guid>
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			<title>Gary Halpin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/800-mobilizing-the-base-getting-people-to-ask-about-digital-signage#comment-1406</link>
			<description><![CDATA[Nice article Bill. We have come a very long way, and we should be somewhat proud of that. Remember 1997 when it just started to take off?
I do feel at this point, that education is on a case-by-case basis, which is fine, because every network is so unique, I think it has to be, especially when it comes to retail/in-store networks.
But it's not just the client who should be educated, it's the creatives and account execs at ad agencies. While the media department has been pitched frequently, bringing the idea to the creative side (along with account) is vital. They suddenly have something new, something out-of-the-box, something to add to the 360 to pitch their clients.
It's worked for us.]]></description>
			<dc:creator>Gary Halpin</dc:creator>
			<pubDate>Sat, 22 Oct 2011 18:24:38 +0000</pubDate>
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