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		<title>Which Big Digital Signage Questions Still Need Answers?</title>
		<description>Discuss Which Big Digital Signage Questions Still Need Answers?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers</link>
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			<title>Bob Josward says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1405</link>
			<description><![CDATA[This is a very interesting post. I'm wondering if you did pursue resurrecting the [[http://www.crystalclear.net.au|digital signage]] in twitter?]]></description>
			<dc:creator>Bob Josward</dc:creator>
			<pubDate>Fri, 16 Aug 2013 08:36:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1405</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1404</link>
			<description><![CDATA[Sadly, we never did get a critical mass of big digital signage questions that need to be answered. I can't imagine that's because there aren't any. I agree, maybe it's time to try and resurrect it...]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 30 Jan 2012 16:08:20 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1404</guid>
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			<title>emmahunt says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1403</link>
			<description><![CDATA[re 'Which of the big-picture questions about digital signage/DOOH still need to be answered?' just wondering whether any more responses came through? Is it worth resurrecting the question on twitter?]]></description>
			<dc:creator>emmahunt</dc:creator>
			<pubDate>Mon, 30 Jan 2012 14:54:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1403</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1402</link>
			<description><![CDATA[Hi David,
Yes, I'm excited about the ROI calculator, and definitely look forward to when it will be available to the masses as a webapp. The DSA has done a good job of trying to own the ROI issue, and I hope it turns out well.
As for audience metrics guidelines, who *doesn't* have them at this point? And besides that, who (amongst advertisers) pays any attention to them?]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 19 Aug 2011 18:44:55 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1402</guid>
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			<title>David Drain says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1401</link>
			<description><![CDATA[Hi Bill,
When I read "But as an industry, we're definitely not making a concerted effort to separate the wheat from the chaff, nor are we attempting to put forward any kind of 'standard' position on things like value, measurement or ROI," I felt the need to point out that DSA has recently released a Digital Signage ROI Calculator to its members, so we have certainly done some work to set a standard on that front.
Read more here: http://www.digitalscreenmedia.org/the-perspective/view/23453/dsa-releases-digital-signage-roi-calculator-to-members
And what about DPAA's Audience Metrics Guidelines? That seems to be a good start on tackling the measurement issue.
Keep up the good posts.
Best regards,
-David]]></description>
			<dc:creator>David Drain</dc:creator>
			<pubDate>Fri, 19 Aug 2011 17:08:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/799-which-big-digital-signage-questions-still-need-answers#comment-1401</guid>
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