<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>7 Million Screens: Making Sense of Digital Signage Growth Rates</title>
		<description>Discuss 7 Million Screens: Making Sense of Digital Signage Growth Rates</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:18:29 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/795" rel="self" type="application/rss+xml" />
		<item>
			<title>Jos Roberto Cruz says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1383</link>
			<description><![CDATA[Weve been in a successful small and regional digital sign business company in Brazil, since 2009.
We count on 110 displays and reach over 600.000 spectators in 5 cities near around So Paulo.
We fell that corporations projects might be more successful than keeping a DS Network in order to get money through ad selling.
Lack of real data / information about the market on regions around the world seems to be an important barrier to the decision makers.
Regards,
Jos Roberto Cruz.]]></description>
			<dc:creator>Jos Roberto Cruz</dc:creator>
			<pubDate>Thu, 29 Aug 2013 19:09:46 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1383</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1382</link>
			<description><![CDATA[Hi Andy:
The 4.4M number is the TOTAL (cumulative) number of screens deployed and currently in operation -- so, probably the sum of the past 5-7 years' worth of additions. The number of screens actually SOLD in 2013 is forecast to be around 1.16M, which at $1914 apiece yields that $2.24B sales number for the year.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 23 Feb 2012 03:13:40 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1382</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1381</link>
			<description><![CDATA[Hi Chun,
Yes, that's a good point. Obviously when the big research firms like Gartner do forecasts of the LCD industry they count *all* shipped screens, including those sent out merely to replace others already purchased. I wonder how much this would truly be in the DS industry though -- I can't imagine more than 3-5% of screens need to be replaced each year, and we simply don't have a large enough base for that percentage to add up to a meaningful number of screens (from the manufacturer's perspective).]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Tue, 21 Feb 2012 21:03:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1381</guid>
		</item>
		<item>
			<title>Chun Yang says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1380</link>
			<description><![CDATA[Hi Bill,
Thanks for very informative info.
However I think you also need to count the replacements as old screens and PCs go bad. Thus actually the new sales will be much bigger. On the other hand the growth of new deployment will slow down as the market will be saturated.]]></description>
			<dc:creator>Chun Yang</dc:creator>
			<pubDate>Tue, 21 Feb 2012 07:41:32 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1380</guid>
		</item>
		<item>
			<title>Stephanie says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1379</link>
			<description><![CDATA[Hey I love your blog I was just researching some digital sign stuff and ran across your site. You have some great information in here, It is very informative. I actually just installed a digital billboard in my hair salon and we love it so far! The website that I posted is not us per say but that is the company that we ended up going with for some graphics. I am not very experienced with many companies but I will say that they did a great job designing some digital content for us. We are already making some money off of it! Anyway just wanted to say that I like what you guys are doing and keep it up!]]></description>
			<dc:creator>Stephanie</dc:creator>
			<pubDate>Thu, 22 Sep 2011 18:16:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1379</guid>
		</item>
		<item>
			<title>Andy says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1378</link>
			<description><![CDATA[Bill, excellent article. But I must be missing something....
If the forecast is for 4.4MM screens in the U.S. by 2013, and each screen costs $1,914 at that time, wouldn't that be a $8.4B market for the U.S., not a measly $2.24B?
Why aren't those figures lining up? Again, probably my error.]]></description>
			<dc:creator>Andy</dc:creator>
			<pubDate>Fri, 02 Sep 2011 16:58:28 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1378</guid>
		</item>
		<item>
			<title>Manuel says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1377</link>
			<description><![CDATA[" I'll be damned if it ends without doing at least a little questionable conjecturing based on an unsound foundation of baseless assumptions and presuppositions" ...
If the above is true, you're doing a lot better than most results I've found from "big name" firms. Logically and quantitatively.
Thanks for the post. Very insightful.]]></description>
			<dc:creator>Manuel</dc:creator>
			<pubDate>Sun, 31 Jul 2011 10:52:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1377</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1376</link>
			<description><![CDATA[Hi Dan,
Thanks for the feedback. Of course screen size will make a difference - a 22" LCD is a lot less expensive than a 50", for example. However, we've been basing our pricing estimates on a 40"-ish screen, which according to [[http://www.wirespring.com/reports/|our own recent research]] is still the dominant size.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 30 Jun 2011 17:35:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1376</guid>
		</item>
		<item>
			<title>Dan Schneider says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1375</link>
			<description><![CDATA[I liked your analytic view here. From your perspective would any screen size and type count?]]></description>
			<dc:creator>Dan Schneider</dc:creator>
			<pubDate>Thu, 30 Jun 2011 08:16:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/795-7-million-screens-making-sense-of-digital-signage-growth-rates#comment-1375</guid>
		</item>
	</channel>
</rss>
