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		<title>Custom Video, Images Dominate Digital Signage Playlists: Survey</title>
		<description>Discuss Custom Video, Images Dominate Digital Signage Playlists: Survey</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey</link>
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			<title>Jim Hickman says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey#comment-1343</link>
			<description><![CDATA[Hi Bill
Have been following your articles for years. When you speak of Digital Signage content, our company has some experience designing effective creative messages. Over the past 10 years we have created hundreds and hundreds of custom messages. As far as cost goes the average design time is 5.3 hours and the ads are done in flash and photoshop of course. We have received rave reviews from our customers over the years for marrying their proven message with our unique media.
Kindest regards
Jim]]></description>
			<dc:creator>Jim Hickman</dc:creator>
			<pubDate>Sun, 02 Jan 2011 17:47:17 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey#comment-1343</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey#comment-1342</link>
			<description><![CDATA[Good suggestions, Bruce. On the matter of adding more questions/levels of response in the future, it's a possibility, but there's always a trade-off. We find that with each new question we ask, we have a few more people abandon the survey without finishing. So it's always a struggle to balance the need for information gathering with the desire to have people complete the entire questionnaire.
On the matter of using a hybrid approach, I agree 100%. The majority of our customers these days are using some off-the-shelf footage, stock photography, etc. in their work, but heavily customizing it to make sure the message is effectively communicated. We're definitely witnessing a trickle-down effect from the broader advertising industry (where this kind of thing is a common affair) merging with the best practices that we've discovered for the unique qualities of digital signage.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 16 Dec 2010 16:37:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey#comment-1342</guid>
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			<title>Bruce Goldstein says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/780-custom-video-images-dominate-digital-signage-playlists-survey#comment-1341</link>
			<description><![CDATA[Bill,
That was great question to add to your survey. Expanding on content mix in future surveys would be good too. For example, I wonder, if at all, how content mix varies depending on digital signage network type? For example, digital signage content mix for a digital signage in-store merchandising network vs. a digital signage advertising network vs. a digital signage menuboard network vs. a digital signage corporate communications network, etc.
I agree with you that we will see more people using stock content as a start point for developing custom content. To me it is all about keeping it simple, and using a hybrid approach. Whether it is a combination of static signage with digital signage or integrating stock content with custom. A full array of digital screens, or a playlist of custom full motion video spots can be overkill and costly. While it has been proven that motion possess the ability to grab a shoppers attention, it does not always need to be through the use of full motion video. A well designed motion graphic of some sort, whether it is using text or image for example, may be all that is necessary to get a piece of digital signage content noticed. ITMd save the full motion video (and the budget that comes with it) for strategic use only.]]></description>
			<dc:creator>Bruce Goldstein</dc:creator>
			<pubDate>Thu, 16 Dec 2010 16:13:18 +0000</pubDate>
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