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		<title>Does TV Content Work on DOOH Networks? Maybe, Maybe Not</title>
		<description>Discuss Does TV Content Work on DOOH Networks? Maybe, Maybe Not</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/772-does-tv-content-work-on-dooh-networks-maybe-maybe-not</link>
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			<title>Steve Gladden says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/772-does-tv-content-work-on-dooh-networks-maybe-maybe-not#comment-1306</link>
			<description><![CDATA[TV content is not a fit for DOOH (doctors office being the exception of course). But I think there is an underutilized play on the "lifestyle" portion of advertising in DOOH.
People urn for a particulate lifestyle, and can be subliminally indoctrinated with buying queues related to their desired lifestyles, even when near the Point-of-Decision.
Perfect examples:
Cars
Woman's underwear
Gym (the money's in the services NOT the memberships)
Men's Business Wear (coffee is for closers)]]></description>
			<dc:creator>Steve Gladden</dc:creator>
			<pubDate>Mon, 04 Oct 2010 16:34:08 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/772-does-tv-content-work-on-dooh-networks-maybe-maybe-not#comment-1306</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/772-does-tv-content-work-on-dooh-networks-maybe-maybe-not#comment-1305</link>
			<description><![CDATA[Yeah, I wasn't about to get into the detail (or lack thereof) about the utility of TV content on the web. Figuring this stuff out for DOOH, which is arguably a much more controlled distribution environment, is hard enough without having to identify and isolate the myriad viewing habits of the web-going public.
And have you \\seen\\ that latest dancing baby video? Awesome stuff!]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Mon, 27 Sep 2010 18:56:46 +0000</pubDate>
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			<title>Jason Goldberg says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/772-does-tv-content-work-on-dooh-networks-maybe-maybe-not#comment-1304</link>
			<description><![CDATA[To me it's less about the delivery vehicle and more about the context of the viewer.
YouTube tends to have two kinds of viewers, deep divers and shallow viewers. Deep divers tend to browse for multiple interesting/entertaining clips, which they watch in their entirety. So they end up consuming 15-20 minutes of sequential content in one sitting. That behavior is very similar to traditional TV viewing, and so it doesn't surprise me to see Television commercials be effective for those deep diving YouTube viewers.
However, shallow viewers tend to consume 8-30 seconds of YouTube content at a time (checking out the latest dancing baby video, following a link someone sent them, watching something on a mobile phone, etc...). I would not expect a traditional television commercial to work very well as pre-roll for a shallow visiting YouTube viewer.
In the same way, I certainly wouldn't expect a 30 second Television commercial (or even a 15 second one) to work very well as an end-cap video in a C-Store where the context is that the shopper consumes another marketing message every 1.4 seconds. There may be other DOOH contexts where Television content could work such as your waiting room example, or a perhaps a bus stop, or an environment that has a pervasive series of monitors that allow consumers to view the media while they migrate through the space, etc...]]></description>
			<dc:creator>Jason Goldberg</dc:creator>
			<pubDate>Mon, 27 Sep 2010 04:50:11 +0000</pubDate>
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