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		<title>When Gimmicks Start Looking Good: Unusual DOOH Business Models</title>
		<description>Discuss When Gimmicks Start Looking Good: Unusual DOOH Business Models</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/769-when-gimmicks-start-looking-good-unusual-dooh-business-models</link>
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			<title>digital signage software says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/769-when-gimmicks-start-looking-good-unusual-dooh-business-models#comment-1289</link>
			<description><![CDATA[Great article. Gives a very useful insight.]]></description>
			<dc:creator>digital signage software</dc:creator>
			<pubDate>Mon, 27 Sep 2010 18:36:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/769-when-gimmicks-start-looking-good-unusual-dooh-business-models#comment-1289</guid>
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			<title>Ed Personius says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/769-when-gimmicks-start-looking-good-unusual-dooh-business-models#comment-1288</link>
			<description><![CDATA[Bill,
Another way of stating your comments on some companies' advertising strategies, might be that While they may be Digital Signage companies, they are nonetheless NOT advertising companies. Advertising is a tougher business than many realize, and the advertising industry itself is in a fearful, reluctant and skeptical mood. That's why it's hard to get people to spend X to be on your screens.
For our part, we have tried some slightly different approaches (bizarre, you may say,) that seem to be of interest to people, yet we are by no means a "hit". But we do feel more confident of proving ROI. As Direct Response advertisers, we have made it a practice of creating trackable, more provable profit results. We think this is the key to selling and keeping advertisers.]]></description>
			<dc:creator>Ed Personius</dc:creator>
			<pubDate>Wed, 21 Jul 2010 05:04:06 +0000</pubDate>
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