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		<title>M&A Advice: How to Sell Your Digital Signage Company</title>
		<description>Discuss M&A Advice: How to Sell Your Digital Signage Company</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company</link>
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			<title>Bill says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-2367</link>
			<description><![CDATA[Hi Najib, Thanks for the feedback! In the US market we've seen that DOOH advertising has grown faster than any other sector, but non-advertising uses for digital signage networks continue to drive the majority of networks.]]></description>
			<dc:creator>Bill</dc:creator>
			<pubDate>Tue, 20 Oct 2015 01:41:09 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-2367</guid>
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			<title>Najib Habeb says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-2366</link>
			<description><![CDATA[Digital signage business is gaining popularity in here in Malaysia. Our business in Digital Signage is increasing in Digital Signage than other i.e web development, live streaming.]]></description>
			<dc:creator>Najib Habeb</dc:creator>
			<pubDate>Sun, 18 Oct 2015 14:12:31 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-2366</guid>
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			<title>Anonymous says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-1265</link>
			<description><![CDATA[I was hired in early 2005 to manage and sell what was supposed to be a 100 Best Buy store network w/Reactrix systems installed. After much successful testing at 3 BB stores, in April 05 BB decided not to move forward w/larger rollout. The model quickly switched to malls, and building on the handful systems in pre-existing AMC movie theatre lobbies (based on a promotion for the film Dodge Ball which funded those installs). By mid 06 we had approx 100 malls installed. In Q4, we came close to selling out the inventory, generating close to 5M in ad sales. In Dec 06, based on that revenue, Menlo Ventures committed the 45M. The problem was that at that point, looking into 07, the pipeline was virtually empty. having sold ad schedules to 10-15 advertisers in those last months of 06 (Wells Fargo, CBS, Visa, HP/Intel, Fisher Price, AOL). Getting the first order is sometimes much easier than renewals, which were zero. The network was not scalable, the mats projected on were dirty, worn and advertisers would see this when they visited a mall w/the system. It was viewed by many as a one time purchase or novelty buy (when CBS purchased significant schedule on Reactrix the same season they printed show logos on eggs in grocery stores...I knew the end was near).
For some reason, the lack of pipeline alluded many internally, and ultimately the company closed in 08. The other mistake was hiring high priced sales management team that had little to no experience in OOH sales, and were more enamored with the initial wow factor, rather than kicking the tires, or looking under the hood. Many talented people worked very hard getting that network to the level it was when it closed. The next generation of the technology that they were close to deploying was a vertical kiosk app of the interactive technology for hotels and airports, but doors closed before that network could be deployed.]]></description>
			<dc:creator>Anonymous</dc:creator>
			<pubDate>Tue, 13 Jul 2010 18:15:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-1265</guid>
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			<title>louboutin shoes says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/766-m-a-advice-how-to-sell-your-digital-signage-company#comment-1266</link>
			<description><![CDATA[I think you need both national/regional and local advertising to succeed in the current climate surrounding digital signage.]]></description>
			<dc:creator>louboutin shoes</dc:creator>
			<pubDate>Thu, 08 Jul 2010 12:42:37 +0000</pubDate>
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