<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom">
	<channel>
		<title>The Ethos, Pathos and Logos of Making Persuasive Digital Signage</title>
		<description>Discuss The Ethos, Pathos and Logos of Making Persuasive Digital Signage</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:15:01 +0000</lastBuildDate>
		<generator>JComments</generator>
		<atom:link href="https://www.wirespring.com/component/jcomments/feed/com_content/765" rel="self" type="application/rss+xml" />
		<item>
			<title>rancho says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1264</link>
			<description><![CDATA[it is the attractive.]]></description>
			<dc:creator>rancho</dc:creator>
			<pubDate>Fri, 23 Jul 2010 08:48:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1264</guid>
		</item>
		<item>
			<title>rancho says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1263</link>
			<description><![CDATA[it is the attractive.]]></description>
			<dc:creator>rancho</dc:creator>
			<pubDate>Fri, 23 Jul 2010 07:59:14 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1263</guid>
		</item>
		<item>
			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1262</link>
			<description><![CDATA[Tim: Agreed, but regardless of medium one must present the right argument to connect with his viewer. In other words, a static poster that "connected" via the right appeal would be a lot more effective than a digital sign that didn't.
Michael: I agree, "positive pathos" is great, when executed well. I think a big problem is that unless you're tugging on common heart strings or drawing on some other very common experience, it's hard to appeal to a wide audience. That's why so many should-be-funny billboards come across as not-funny (to me, at least). It's a numbers game.
Now, one might imagine that's less of a problem with digital signs, since the content is going to be more closely tailored to people known to frequent the venue. But I've seen far too few examples of "humor done right" on in-store TV. Hope that changes :)]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Thu, 10 Jun 2010 15:47:54 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1262</guid>
		</item>
		<item>
			<title>Michael Quinn says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1261</link>
			<description><![CDATA[Great post Bill. My favorite mode for capturing attention and persuading is the creation of positive, emotional feelings (I think you would call this "possitive pathos"),through the use of engaging audio and video.
A perfect example of this was a 10-second spot we once did featuring an 8-year old brother and a 10-year old sister singing "happy mothers day." This spot was an absolute show stopper.
It was also a powerful spot, because it employed humor. The sister ends the song by hitting a huge high-note and the little brother ends the spot by saying "show off", as she smiles in satisfaction...followed by the sponsor's "happy Mother's Day" wishes, of course.
I have always thought that a goal of our industry should be to make people smile and every once in a while to make them laugh. If you can take a "low engagement" audience and occasionally get them to laugh...you have hit a home run. Although this is a lofty goal (and requires creativity) it is important to keep aiming for the persuasion hot buttons that you out-line. Heck, I drove by a billboard yesterday that made me laugh so hard I almost cried ;)]]></description>
			<dc:creator>Michael Quinn</dc:creator>
			<pubDate>Thu, 10 Jun 2010 14:53:35 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1261</guid>
		</item>
		<item>
			<title>Tim Warrington says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1260</link>
			<description><![CDATA[I think it is a mixture of all. Digital signage does attract attention more than a static poster. I have found that a good text font with moving images in the background is always good start.]]></description>
			<dc:creator>Tim Warrington</dc:creator>
			<pubDate>Fri, 04 Jun 2010 21:02:05 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/765-the-ethos-pathos-and-logos-of-making-persuasive-digital-signage#comment-1260</guid>
		</item>
	</channel>
</rss>
