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		<title>Digital Signage and the Butterfly Effect</title>
		<description>Discuss Digital Signage and the Butterfly Effect</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/764-digital-signage-and-the-butterfly-effect</link>
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			<title>joaquim says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/764-digital-signage-and-the-butterfly-effect#comment-1259</link>
			<description><![CDATA[I'd like to introduce 4YouSee Digital Signage Software for GeoPositioning content delivering.]]></description>
			<dc:creator>joaquim</dc:creator>
			<pubDate>Thu, 15 Jul 2010 21:09:44 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/764-digital-signage-and-the-butterfly-effect#comment-1259</guid>
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			<title>Ed Personius says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/764-digital-signage-and-the-butterfly-effect#comment-1258</link>
			<description><![CDATA[Don't be too discouraged about not hitting a "10" every time on content. By definition, superiority is achieved by being somewhat rare. The energy, effort, and creativity it takes to produce "10" content is pretty huge and is costly in time, resources, and therefore, money to achieve.
A redefinition of terms and measurement of "killer content" is helpful. Sometimes if surpassing minimum standards of performance on a consistent basis is "killer". But if "killer" is defined by wowing people every time, good luck. Consistently surpassing measureable performance levels (as in Direct Response, i.e., increased traffic, increased sales) is pretty darn good. Especially a measureable increase in sales.
Often the "success" of the most "killer" content is difficult to measure in terms of hard business results. So anything that produces those measureable results above a minimum acceptable level is something to be happy about.]]></description>
			<dc:creator>Ed Personius</dc:creator>
			<pubDate>Fri, 04 Jun 2010 21:26:17 +0000</pubDate>
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			<title>Peter Strmberg says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/764-digital-signage-and-the-butterfly-effect#comment-1257</link>
			<description><![CDATA[You'll know when the industry has become interesting when Google join in, and when Google do join in it will change forever.]]></description>
			<dc:creator>Peter Strmberg</dc:creator>
			<pubDate>Fri, 21 May 2010 12:45:31 +0000</pubDate>
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