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		<title>Selling Digital Signage: Is it a Luxury, a Commodity or Both?</title>
		<description>Discuss Selling Digital Signage: Is it a Luxury, a Commodity or Both?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both</link>
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			<title>Don Shab says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1224</link>
			<description><![CDATA[I agree with donein60 as I am a regional rep for JetSet Media where the location, location, location way of thinking truly makes sense. Our signs are located in private airports/FBO lobbies across the US and abroad and our clients realize they have a truly targeted audience - very wealthy people many who own their own planes and can travel at a moments notice. Even with the downturn in the economy many luxury advertisers are realizing that a captive audience in a captive environment/location make digital signage a necessity not a luxury purchase. It truly is akin to commercial real estate. Don Shab, JetSet Media]]></description>
			<dc:creator>Don Shab</dc:creator>
			<pubDate>Sat, 19 Jun 2010 06:28:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1224</guid>
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			<title>Tony Wagner says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1223</link>
			<description><![CDATA[We have seen a swing in the market place in the last year to where more of our clients are seeing digital signage as a most have and not just a luxury.]]></description>
			<dc:creator>Tony Wagner</dc:creator>
			<pubDate>Wed, 02 Jun 2010 12:03:32 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1223</guid>
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			<title>DoneIn60 says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1222</link>
			<description><![CDATA[Good perspective on this! It definitely seems to depend on the venue and client. Digital signage is akin to real estate in the "location location location" way of thinking. So I think if you have the right location then it'd be crazy not to utilize it therefore making it a commodity otherwise it probably still is more of a luxury.
[[http://www.donein60.com/register.html|Re gister]]]]></description>
			<dc:creator>DoneIn60</dc:creator>
			<pubDate>Mon, 17 May 2010 18:25:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1222</guid>
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			<title>Mark says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1221</link>
			<description><![CDATA[Good article Bill. In answer to your final question I do believe most businesses consider digital signage a luxury with little or marginal benefits. But I am starting to see some changes as traditional media continues to under perform established expectations.
We have been in the dsn business for five years and I can say we are seeing the first real sign of movement from the important advertisers. While most businesses looking for alternatives have been looking only at internet solutions, we are now seeing large agencies seriously learning about digital signage and actually hiring people to focus on the business.]]></description>
			<dc:creator>Mark</dc:creator>
			<pubDate>Fri, 23 Apr 2010 12:09:25 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1221</guid>
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			<title>tim warrington says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1220</link>
			<description><![CDATA[I think digital signage was a luxury but is slowly becoming a sales tool that will gather pace.]]></description>
			<dc:creator>tim warrington</dc:creator>
			<pubDate>Thu, 22 Apr 2010 19:26:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/761-selling-digital-signage-is-it-a-luxury-a-commodity-or-both#comment-1220</guid>
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