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		<title>Is the Digital Signage Industry Still Growing?</title>
		<description>Discuss Is the Digital Signage Industry Still Growing?</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing</link>
		<lastBuildDate>Fri, 03 Apr 2026 23:14:28 +0000</lastBuildDate>
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			<title>Jessica Mason says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1176</link>
			<description><![CDATA[Hi,
As compared to the past Digital signage growing well in the market. However in few state you can say that. but overall its emerging well. Digital signage is good way of communication to get the attention they deserve and create the impact you want. Once Charles said "High Achievement always takes place in the framework of high expectation".As this technology rolls out into the mainstream, it could give digital signage advertising networks a significant boost among media buyers as there finally will be concrete,verifiable metrics upon which to make ad buys and allocate budgets.]]></description>
			<dc:creator>Jessica Mason</dc:creator>
			<pubDate>Wed, 17 Feb 2010 04:51:49 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1176</guid>
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			<title>manolo almagro says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1175</link>
			<description><![CDATA[depending on who you ask, the industry at large -is alot like our known universe. Both contracting and expanding at the same time. The difference in viewpoint has a direct correlation to their fixed position in space. On a global scale - yes, there is a significant of expansion, and it accelerates as you move from the western hemisphere to the east. The key growth is being driven in the emerging markets (S.E. Asia and EMEA)vs. the US's more mature market. Whereas in the US, growth is slowed or stagnant especially in the retail sector, with the most opportunistic segments being outdoor and transit.]]></description>
			<dc:creator>manolo almagro</dc:creator>
			<pubDate>Mon, 01 Feb 2010 14:27:39 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1175</guid>
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			<title>Lionel Tepper says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1174</link>
			<description><![CDATA[Hi Bill,
Regarding keyword marketing, I agree that there will be plenty of growth for online search marketing once the technology reaches the point of maturation. My point was only to help companies within the industry to understand that we are not there yet"despite all of the hype that this business puts out. I should know since we see all of it. I'm glad to see that so many people are excited about the growth that we have seen so far, but there are many challenges ahead for the business.
My experience as a marketer gives me a different perspective. While I am very optimistic about the future of the technology and growth for the business"I'm also a realist. Even under the best economic conditions there are significant hurdles that need to be crossed. But given the current economic difficulties that we all face as an industry, and as a nation, I think that significant growth will be harder to measure. I have hope, but"Hope is not a strategy.
Going into 2010-2011 most companies will maintain a highly defensive stance regarding their spending. The case for increased ROI for digital signage must be made stronger than ever. It also means that media outlets such as ours need to responsible to put out credible information and ignore the over-hyped nonsense that too many companies are guilty of distributing.
This week the Gov't reported a higher than expect GDP which is encouraging, however, in hindsight I think this is a blip on the radar screen and does not indicate real growth. The thing to really keep an eye on in my opinion is growth in State Sales Tax receipts. If local governments begin to report higher Sales Tax revenue"then you know that consumers are spending again"and the real recovery is in motion. I think this is not going to happen for a while as long as unemployment stays high. This will slow the growth of the Digital Signage business (and all business) in the near term.
You also have to hope that the coming tax increases for corporations (Yes, your taxes WILL go up) won't put an additional drag on capital spending. The near-term big picture looks murky to me. Although, I am very optimistic long-term.
Getting back to the "digital signage" keyword issue, I hope that marketers within this space "wake-up" to the fact that they are wasting their time on a futile exercise. Getting to the top of Google's search engine for the keywords "digital signage" is not the holy grail of marketing success. Maybe in 5 years it will matter, but not now.
The value that Web portals like Digital Signage Today, The DailyDOOH, and ours (Digital Signage Universe) bring to the industry is high visibility"because we all attract traffic that goes well beyond a single keyword. Just food for thought for those looking to raise their visibility in this market.]]></description>
			<dc:creator>Lionel Tepper</dc:creator>
			<pubDate>Sat, 30 Jan 2010 16:12:42 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1174</guid>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1173</link>
			<description><![CDATA[Lionel, I was waiting for somebody to make that point, and it's completely valid. One can't merely use a keyword or two as a proxy for the entire industry. By the same token, though, it's extremely unlikely that we've simply exhausted all growth in that keyword as our industry continues to grow (and **especially** if it's growing as fast as all of these nonsense "research" reports say it is).
Per your report on the adoption curve, I was looking for some information about this very thing online, but couldn't find any. However, I'm willing to bet money on the term "digital signage" continuing to grow even after we pass the hype peak and enter into the maturation stage, simply because the audience size grows exponentially after that point, and **some** portion of those people are going to be querying a simple term like "digital signage", "digital sign" or some variant thereof.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Fri, 29 Jan 2010 17:46:18 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1173</guid>
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			<title>Jessica Mason says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1172</link>
			<description><![CDATA[Hi,
A very informative article about the success of digital signage. I would like to add more about digital signage success. 2007 was good year of digital signage as New supplier increasing, Investment funding increasing on advertising, Changing in the supplies and operating structure of digital signage. In 2008 digital signage convert in to communication and other application environment and technology changed by time. Now the world is going in to the digital signage, Technology changing rapidly. A new network plan to the success will take a new strategic approach.]]></description>
			<dc:creator>Jessica Mason</dc:creator>
			<pubDate>Fri, 29 Jan 2010 05:53:00 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1172</guid>
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			<title>Stan Robinson says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1171</link>
			<description><![CDATA[We continue to see growth in the Digital Signage industry in terms of the scope, complexity and creativity involved in its applications across industries. The recession has definitely slowed the speed with which organizations are adopting Digital Signage technologies. However, as Bill Gerba points out, potential users are probably also turning toward other resources such as consultants and integrators for more in depth research on these technologies. The concept of efficiently getting the right message across to the appropriate audience will only continue to increase in importance.]]></description>
			<dc:creator>Stan Robinson</dc:creator>
			<pubDate>Thu, 28 Jan 2010 18:45:37 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1171</guid>
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			<title>Lionel Tepper says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1170</link>
			<description><![CDATA[Hi Bill,
Interesting post. I had been thinking about the Digital Signage search term issue for a while and recently wrote an article about this issue addressing some of the myths and misconceptions that have been taken as fact by many people within the digital signage industry. As you pointed out in Google Trends the search volume for the term digital signage is very low.
Digital Signage search volume hit 90,000 at its peak in October 2009. This number is very, very small number when you consider the fact that there are 400 million Web search request per day, billions per year" 90,000 does not even qualify as a rounding error when you consider the total overall search volume. Yet, so many companies in this industry are "hell bent" at getting to the top of the list on Google for this keyword. These folks (and you know who you are) are not seeing the forest for the trees! Most customers are NOT searching for solution using the keywords digital signage online. The numbers speak for themselves. I have a thought about this issue and have come to some conclusions:
Reports of increased search volume for the keywords digital signage are not accurate: There's a direct parallel that can be drawn between the rise in search volume for the keyword digital signage and the increase in the number of registered domains for providers and services within the space. As one might expect, a percentage of this increased search volume has been generated by the industry itself, creating an artificial rise in search queries for digital signage; therefore, some, if not all of this increase should be discounted.
DonTMt assume that customers know what to call a new technology that is just beginning to gain momentum: Search terminology needs to be relevant to end-users. A keywordTMs real value is completely dependent on how common it has become in regular English usage. Digital signage is not currently in the mainstream of English usage. While many people have seen digital signage, few people know specifically what to call it. If you don't believe it"ask around. If you ask people (outside of this industry) what "digital signage is, most people will not know the answer. They will know it if you describe it, but most people won't know the terminology specifically.
The Adoption Curve: Most successful innovations go through an adoption curve that slowly ramps toward majority acceptance. Digital signage is still at the beginning of the adoption curve and has a long way to go before it is widely embraced by the majority. What the industry has experienced to date are innovators and early adopters"the point of critical mass is still several years away. Therefore, itTMs too early in this technologyTMs adoption curve to focus specifically on digital signage as the center of any online marketing strategy. The Adoption Curve: http://en.wikipedia.org/wiki/Diffusion_of_innovations
I see the number of digital signage installations in my local area (New York City) increasing all around me in both large and small venues. So clearly the technology is on a growth path and information about the benefits of the technology is spreading. However, I think the industry itself is thinking too narrowly about marketing tactics. The industry needs to diversify marketing tactics to maximize exposure. Marketers within the digital signage industry need to be thinking "in parallel" with customers. There is far too much emphasis placed on the "Digital Signage" keywords at this stage of the adoption curve. The industry must diversify its strategy if we are going to be successful at reaching new clients and markets.
The original article, Why everything you thought you knew about Google and digital signage keyword marketing" is wrong, can be read here: http://www.digitalsignageuniverse.com/marketing25.html]]></description>
			<dc:creator>Lionel Tepper</dc:creator>
			<pubDate>Thu, 28 Jan 2010 16:30:56 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1170</guid>
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			<title>Lionel Tepper says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1169</link>
			<description><![CDATA[Hi Bill,
Interesting post. I had been thinking about the "Digital Signage" search term issue for a while and recently wrote an article about this issue addressing some of the myths and misconceptions that have been taken as fact by many people within the digital signage industry. As you pointed out in "Google Trends" the search volume for the term "digital signage" is very low.
"Digital Signage" search volume hit 90,000 at its peak in October 2009. This number is very, very small number when you consider the fact that there are 400 million Web search request per day, billions per year" 90,000 does not even qualify as a rounding error when you consider the total overall search volume. Yet, so many companies in this industry are "hell bent" at getting to the top of the list on Google for this keyword. These folks (and you know who you are) are not seeing the forest for the trees! Most customers are NOT searching for solution using the keywords "digital signage" online. The numbers speak for themselves. I have a thought about this issue and have come to some conclusions:
Reports of increased search volume for the keywords "digital signage" are not accurate: There's a direct parallel that can be drawn between the rise in search volume for the keyword oedigital signage and the increase in the number of registered domains for providers and services within the space. As one might expect, a percentage of this increased search volume has been generated by the industry itself, creating an artificial rise in search queries for digital signage; therefore, some, if not all of this increase should be discounted.
DonTMt assume that customers know what to call a new technology that is just beginning to gain momentum: Search terminology needs to be relevant to end-users. A keywordTMs real value is completely dependent on how common it has become in regular English usage. oeDigital signage is not currently in the mainstream of English usage. While many people have seen digital signage, few people know specifically what to call it. If you don't believe it"ask around. If you ask people (outside of this industry) what "digital signage is, most people will not know the answer. They will know it if you describe it, but most people won't know the terminology specifically.
The Adoption Curve: Most successful innovations go through an adoption curve that slowly ramps toward majority acceptance. Digital signage is still at the beginning of the adoption curve and has a long way to go before it is widely embraced by the majority. What the industry has experienced to date are oeinnovators and oeearly adopters"the point of critical mass is still several years away. Therefore, itTMs too early in this technologyTMs adoption curve to focus specifically on oedigital signage as the center of any online marketing strategy.
I see the number of digital signage installations in my local area (New York City) increasing all around me in both large and small venues. So clearly the technology is on a growth path and information about the benefits of the technology is spreading. However, I think the industry itself is thinking too narrowly about marketing tactics. The industry needs to diversify marketing tactics to maximize exposure. Marketers within the digital signage industry need to be thinking "in parallel" with customers. There is far too much emphasis placed on the "Digital Signage" keywords at this stage of the adoption curve. The industry must diversify its strategy if we are going to be successful at reaching new clients and markets.
The original article, Why everything you thought you knew about Google and oedigital signage keyword marketing" is wrong, can be read here: http://www.digitalsignageuniverse.com/marketing25.html]]></description>
			<dc:creator>Lionel Tepper</dc:creator>
			<pubDate>Thu, 28 Jan 2010 16:27:29 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1169</guid>
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			<title>Robert Kincaid says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1168</link>
			<description><![CDATA[The DSN industry is like the State of the Union. While the republicans try to blame the reccessive-depressive economy on Obama, the DSN-network operators industry needs to rightfully-so blame the advertising industry for the plateauing and near recessive growth of our DS industry. DS network owners, suppliers, integrators, investors, etc. , (really our entire supply chain) have absolutely let them off the hook. We have not held their feet to the fire in the spirit of bi-and-tripartism. We all have been (especially networks) reaching out across the isles to advertisers for 4 years, to sponsor pilots and grow our networks. That's how products are sold and jobs created Mr. & Mrs. Madison Avenue.
Advertisers-like republicans keep saying no, no, no, we don't want to participate. They're still clinging to a wait-and-see mentality. While signage, mobile, web, and now tablets-PCs are undergoing revolutionary innovation and adoption. Wake up! Broadband is nearly everywhere! Where there's broadband, there are consumers with digital devices digesting and transacting content and data.
Where are the commercial brands and e-Commerce apps for all these expanding devices. You want 3rd party auditing? In this past 4Q, 9 million additional iPhone's were sold. Something like 21 million iphones are now in circulation. Geez! how many units do advertisers (agencies, too) need before they are convinced that consumer are on the other end ready to spend. Every, I mean every advertiser should be on the iPhone by now. Every advertiser should be poised for the Tablet-PC wars. Likewise, every advertiser (agency, too) needs to be actively exploring, if not buying digital signage network.
Again, this stimulates national job creation spanning in-house management jobs, content-creation jobs, sales & marketing jobs, service installation-integration jobs, and finally increased brand sales from consumers seeing ads on signage networks.
What the heck are advertisers (agencies, too) waiting for? Last I checked, the cost of an average 37" LCD-TV ($400) and a iPhone ($299) are fairly congruent. A LCD-TV impacts hundreds of viewers, while a iPhone impacts just one viewer. Therefore it makes more sense that advertisers invest in DSN per CPM versus the iPhone. Both have their tremendous value proposition for increasing product sales. But if advertisers (agencies, too) remain obstinate to participating in our industry growth, they will never reap the ROI for their brands and clients during the most innovative digital revolution.
Lastly, we will still be having this conversation in 2012, if we don't "March on Madison Avenue."]]></description>
			<dc:creator>Robert Kincaid</dc:creator>
			<pubDate>Thu, 28 Jan 2010 14:24:25 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1168</guid>
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			<title>Byron Darlison says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1167</link>
			<description><![CDATA[From my perspective I think the market for "displays" is growing but I think the niche that we call "digital signage" is being squeezed out and is being replaced by a convergence of technologies - mobile, interactive, ipads, chrome, html5, etc. etc. and this convergence will require a very different approach from what we have brought to the table so far, that is if we want to see continued growth.]]></description>
			<dc:creator>Byron Darlison</dc:creator>
			<pubDate>Thu, 28 Jan 2010 01:24:04 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1167</guid>
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			<title>BOB BARRETT says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1166</link>
			<description><![CDATA[The software for digital signage should be in
a price range to include in the purchase of any
new PC.It also should be part of any Adobe package. To me, I don't know why I should purchase what from Adobe. If they said the final results would be the ability to have
"DIGITAL SIGNAGE CAPABILITY" THAT WOULD BE GREAT. But not at $ 1000.00.]]></description>
			<dc:creator>BOB BARRETT</dc:creator>
			<pubDate>Wed, 27 Jan 2010 23:44:14 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/751-is-the-digital-signage-industry-still-growing#comment-1166</guid>
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