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		<title>Tracking Digital Signage Trends: 3 Dubious Predictions for 2010</title>
		<description>Discuss Tracking Digital Signage Trends: 3 Dubious Predictions for 2010</description>
		<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010</link>
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			<title>Bill Gerba says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1153</link>
			<description><![CDATA[Pat:
I think #2 is just going to happen forever. Will there be more deployments that feature inter-departmental cooperation? Sure. But at many shops, IT folks will continue to control "their" projects in a bubble forever. I'd also love to see your #1 come true, but supply isn't the problem here, demand is, imo. #3 is certainly spot-on.
Darin: I don't think anything with glasses is going to significantly impact the digital signage market for sure, and so far I haven't seen any compelling and useful (and affordable) 3d digital displays that would work *without* them. The glasses-less displays I've seen all suffer from significant problems like poor brightness and contrast and limited viewing angles. If the vendors can work out these problems while lowering the price to maybe 25-30% more than a conventional screen, I'm sure we'll see significant adoption by the industry. Otherwise, probably not.]]></description>
			<dc:creator>Bill Gerba</dc:creator>
			<pubDate>Wed, 20 Jan 2010 15:30:51 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1153</guid>
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			<title>darin says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1152</link>
			<description><![CDATA[What are your thoughts on the affect of 3D displays (non glasses) and 2D to 3D converters on the DS market?]]></description>
			<dc:creator>darin</dc:creator>
			<pubDate>Thu, 14 Jan 2010 16:44:52 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1152</guid>
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			<title>Pat Hellberg says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1151</link>
			<description><![CDATA[Bill Congrats on another great article. It is a curious phenomenon that, simply based on the arbitrary progression of the calendar, we get sucked into believing "game-changing, paradigm-shifting events" are just around the digital signage corner. It's a new year! Things are gonna change! Why? Cause I just read that things are gonna change in several "top ten/predictions" blog posts and they can't all be wrong, can they? Put me in your "pessimist/realist" camp since I don't believe that market conditions are dramatically different in early January as compared to late December. Thus, the predictions and lists seem artificial and forced. Nonetheless, here are my predictions for '10...the same predictions I made in '09, '08, '07 and so on. You get the picture. I don't think the basic fundamentals for audience/consumer engagement have changed. And they probably won't change in the forseeable future. 1. Digital signage network operators will be able to buy reach. But they won't be able to buy engagement. If they don't fill their displays & monitors (and their customers' mobile devices) with compelling content, the number of aggregated eyeballs won't mean a thing. 2. Technology decisions can't be made in isolation. If they are, they will be doomed to fail. (This is a straight lift from some very smart person's blog. Maybe it was yours, Bill.) We've all witnessed cutting-edge tech that falls flat because it fails to deliver value to the audience. Unless it is relevant to the audience, tech for tech's sake will be worthless. 3. Without a clear-cut mission, goal, raison d' etre, a digital signage network will not succeed. Long before the switch is flipped, there must be established criteria to measure the network's degree of success. Without that criteria, you and your network are toast. Again, great article, Bill. All the best to everyone in 2010.]]></description>
			<dc:creator>Pat Hellberg</dc:creator>
			<pubDate>Fri, 08 Jan 2010 18:40:31 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1151</guid>
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			<title>manolo almagro says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1150</link>
			<description><![CDATA[bill- as usual, your insights are "spot on" especially the dubious predictions of 2 and 3. In both cases, each prediction is a little too self-serving. As for you being a pessimist vs. realist? well - I've always know you to be more of a curmudgeon. (joke) :)]]></description>
			<dc:creator>manolo almagro</dc:creator>
			<pubDate>Fri, 08 Jan 2010 07:18:16 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1150</guid>
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			<title>Rik Willard says:</title>
			<link>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1149</link>
			<description><![CDATA[The predictions are dubious only when applied to DS in the most strict sense. There will be See Saw competition and that will become attractive to DS networks as revenues must diversify and grow to keep our sector vibrant. DS will be measured largely through on-premise, mobile and value-added home engagement. Hence, content will be extremely important. You can read more at rule7mediallc.wordpress.com.]]></description>
			<dc:creator>Rik Willard</dc:creator>
			<pubDate>Fri, 08 Jan 2010 00:10:25 +0000</pubDate>
			<guid>https://www.wirespring.com/30-legacy-blog-digital-signage-insider/749-tracking-digital-signage-trends-3-dubious-predictions-for-2010#comment-1149</guid>
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